Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. This is User-Generated Content, the holy grail of social media.

Social Media 124

Social Media CPA CPM CPC 124

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 106

Social Media Strategy HootSuite Hubspot 106

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. If you’re going to deliver results, you need to constantly analyze your campaigns to understand what’s working (and what isn’t). From March 2023 to February 2024, Instagram’s average monthly follower growth rate ranged from 0.77% to 1.2%.

Metrics 137

Metrics Instagram Engagement Social Media 137

Hootsuite

NOVEMBER 21, 2023

Start free 30-day trial 9 best social media competitor analysis tools for 2024 1. For social channels, they focus on Facebook, where you can analyze engagement based on post type, post length, and time published. Overall, this tool provides the most competitive insight if your social strategy is primarily focused on Facebook.

Analysis 87

Analysis Tools Social Media HootSuite 87

Buffer Social

JANUARY 4, 2024

Zero-click content, a term coined by Amanda Natividad , VP of Marketing at SparkToro, refers to content that provides valuable information to users without requiring them to leave the platform they're on. But the algorithm is deprioritising it because it’s shared through a link – what to do?

Content 104

Content Platform Social Media Instagram 104

Sprout Social

APRIL 6, 2023

Additionally, your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options: Your website Messenger by Meta Twitter Direct Message Instagram Direct This is essential because demographics differ for each social network. billion by 2024.

Marketing 81

Marketing Airlines Conversation Team 81