Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). What to Expect in 2019 and Beyond.

Advertising 118

Advertising CPM CPC Buy 118

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. Metrics like CPM, CPV, and CPC compete reasonably well. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Hootsuite

OCTOBER 27, 2020

The total number of clicks on social media ads in the second quarter of this year was 33 percent higher than Q2 2019 levels, while clicks on search ads increased by 28 percent. And what’s more, the cost of individual ad units actually decreased significantly during the same period.

Report 145

Report Social Media Yahoo Analysis 145

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video.

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

FEBRUARY 23, 2021

In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.

Reddit 78

Reddit Tips CPM CPC 78

Buffer Social

JULY 25, 2019

Top apps in the iOS App Store, July 2019. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. It’s the social media apps! Social media managers are in the sales pipeline. Relevance score — Another ad measure.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67