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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). What to Expect in 2019 and Beyond.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

Facebook is focused on a few key initiatives to maximize 2019 ad performance. 4 Placement Efficiency: Facebook has found that opting into 4+ placements drives the greatest CPM efficiency and continues to signal a competitive bid within the auction. billion monthly active users according to Statista (chart below).

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What You Need to Know About Advertising on TikTok

Likeable

In April 2019, TikTok launched a beta of its “managed service platform” which brought TikTok into the biddable ads space, but still required reps to run the ads. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). In other words, self-serve ads are not available just yet.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. Metrics like CPM, CPV, and CPC compete reasonably well. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. Not so anymore.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The total number of clicks on social media ads in the second quarter of this year was 33 percent higher than Q2 2019 levels, while clicks on search ads increased by 28 percent. And what’s more, the cost of individual ad units actually decreased significantly during the same period.

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How to use Quora for marketing

Sprout Social

In 2019, Quora turned 10 years old. You’ll also have to set a Cost Per Action (CPA) and pay on a CPM basis. Should you be using Quora for marketing? However, you might have missed that it can also be a powerful platform for reaching your brand’s audience.

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How Much Does YouTube Pay Per Subscriber?

SocialFish

Even in 2019, the term a YouTuber is still popular. What is “CPM”. To evaluate revenue on each YouTuber’s channel, YouTube uses a unique method called CPM (Cost Per Mile.)

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