Always up-to-date list of Facebook ad sizes & specs
Sprout Social
MARCH 26, 2019
New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. However, while they only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types. According to CPC Strategy , the average on-target rate is nearly 90% and have a completion view rate of 70%.
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