Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” Or is it just lip service for 2015? What happened?

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Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. A great example of a company that did just that is Coca-Cola. Here are five ways social insights can help sales teams (and you) sell smarter.

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Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. are “actively disengaged” ( Gallup, 2015 ). Here’s how. Real-Time Relevancy.

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Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. billion on social media advertising in 2015.

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Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As Social needs to be a cross-company resource. Audience intelligence needs to drive your business.

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