Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Reviews are no exception.

Sentiment 134

Sentiment How To Marketing Analysis 134

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Don’t just rely on keywords and hashtags when location-tagged content can be much more actionable.

Data 60

Data Conversation Case Study How To 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform.

Metrics 40

Metrics Twitter Comparison Report 40

Proactive Report

MARCH 18, 2016

Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. I am the co-founder of @HashtagioSocial #digitalpr.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. I am the co-founder of @HashtagioSocial #digitalpr.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. minutes per day on social media in 2015, up from 103.2 The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

Social Media 167

Social Media Notification HootSuite Hashtag 167