Monday Roundup: International Women’s Day
Waxing UnLyrical
MARCH 9, 2015
Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.
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