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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

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How I doubled my unique visitors in six months (and tripled them in a year)

ProBlogger

Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! I wrote or was featured on blogs, news websites, parenting sites, recipe sites, business newsletters, and in newspapers and magazines. Join online communities. Be where others aren’t.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Stories must be authentic, creative and inspirational. Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. The Storyteller by Content Magazine.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

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40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

What: Media pundits thought Kim Kardashian would break the internet when she bared all for Paper magazine , but the Kardashians’ real power move is to make sure they’re offering a multi-platform experience—much more than you see on social media , including custom emoji and a branded content portal. Who: Estee Lauder.

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278: Evolve Don’t Revolve Your Blogging

ProBlogger

I’ll talk about evolving your engagement with your readers, how to build community on your blog, how to find new readers for your blog, and then, how to monetize your blog. . The second pillar is community. Community is so important, but the thing about community is that it doesn’t just happen in one day.

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