What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
This created a lot of questions for us. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Converse Korea, China, Taiwan, and Hong Kong released a new line of Chuck Taylor All Stars adorned with BT21 characters, BTS’ cartoon avatars. Why is BTS so famous? The rise of BTS. Methodology.
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