Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. Holger Schulze laid out these ten predictions in January 2011. ” Among her ideas is increasing your company’s “findability.”

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What Type Of Content Should My Company Produce?

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Findable. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. findable. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing.

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Trending Sources

The Liberation Of Comments And The New Storytelling

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When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. findable. blog blogcomment blogguidelines blogger blogging brand cognitionblog collaboration content control conversation facebook findable hyperlink journalism linearnarrative media newsarticle onlineengagement podcasting publishing publishingplatform shareable socialgraph socialmedia tweet twitter youtube

Your 2011 Digital Marketing Reboot

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It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Is your content representative of where your business is at in 2011? Are you findable? While all of this should be defined in your strategy, it's still important to know that in 2011, the consumer has an expectation.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Repetition is In and Blogging Is Back

Debbie Weil

Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself.

The "I Like You" Myth

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The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. What does Social Media really mean to brands? Brands will talk about listening.

Your Name Matters

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It also comes from great content becoming as shareable and as findable as possible. Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter Snob ). I don't follow everybody back and while I'm fascinated with the discourse on Twitter, I don't think I'm all that good at it (see: The Value (And Waste) Of Twitter ).

Don't Quit. Yet

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Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. The people that are really enjoying it are now considering quitting Facebook and Twitter for it.

Don’t Be a Content Marketing Grinch

Convince & Convert

Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir.

What Kind Of Marketer Are You?

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How do we open up our brand to make the things we sell more shareable and more findable? Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals.

Everyone’s a curator now…

The Way of the Web

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. With just hours away from bidding 2011, either a fond good bye or a kick in the derriere.

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you?

Removing Technology

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Making your content as shareable and as findable as possible. It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that.

The Art And Innovation Of Listening

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Social 2011. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more. Everything that is being said (the good, the bad, the ugly and the neutral) is not only being retweeted and posted on people's Facebook walls, but that content is also being indexed by the major search engines and easily findable.

Content Is Everywhere - The Changing Tide Of The Internet

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As it acquires more and more properties across all of the technological platforms, AOL makes itself very attractive to these advertisers by helping them to become more findable (and shareable) in every nook and cranny of the consumer's appetite for content. It's no longer about sending people to your website. It's about being at the center of where your consumer is.

Being Digital

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It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand the many changes that have come into our industry because of the Internet, mobile and now, touch.

The Other Side Of Comments And Community

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I Blog to make the content I think about as shareable and findable as possible. What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

It’s not enough just to produce great content, it has to be made “findable.&#.

Introduction To Real-Time Content Marketing

Visually SM

When including search and email usage in overall network participation statistics, as many as 92 percent of all people are networked in some form, according to the May 2011 Pew Internet and American Life survey. A deep understanding and executional capability in search and findability issues.

Are You a Generous Blogger?

ProBlogger

Generous bloggers let their content and actions do the talking, while their easily findable bio, linked name (in post comments), or contact page lets readers get in touch, or get more information, if they’re interested. I know what you’re thinking. “Of course ! I’m a lovely blogger! I’m always giving stuff away—advice in my posts, free chapters from my ebook, whitepapers, time, and a whole swag of fun fun fun on my Facebook page!&#.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

It was only findable because he had location-tagged the Mall. But at the core, today’s social listening is the same as social listening in 2011. Image via BigStockPhoto.com.

A Pinteresting Story

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In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. That Facebook IPO.

Introduction To Real-Time Content Marketing

Visually SM

When including search and email usage in overall network participation statistics, as many as 92 percent of all people are networked in some form, according to the May 2011 Pew Internet and American Life survey. A deep understanding and executional capability in search and findability issues.