Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 148

Brands Marketing Real Estate Collaboration 148

Jon Loomer

MAY 2, 2022

There are several different ways to target your website visitors using website custom audiences (I previously wrote about 10 of them ). But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I realize that podcasts aren’t for everyone.

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URL Facebook Training Examples 197

Jon Loomer

OCTOBER 15, 2023

Reservation, formerly called reach and frequency, allows you to plan and buy your campaigns with a set cost and forecast your campaign’s lifetime results for reach and frequency.” The only performance goal options for Reservation are Reach, ad recall lift, and ThruPlay, and the minimum audience size is 200,000 people.

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Buy Types CPM Cost 146

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Enter brand storytelling. Francis Bourgeois is a great example.

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Campaign Brands Influencer Collaboration 304

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 100

Jon Loomer

DECEMBER 6, 2023

Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. The performance goal determines how your ads are delivered. This post is necessary.

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Campaign Advertising Cost Conversation 152

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

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Campaign Social Media Case Study Training 208

Ignite Social Media

JANUARY 8, 2024

It’s the content your audience creates for you. It’s like having an army of brand ambassadors spreading your message. It’s the post that never goes out of style and continues to engage your audience long after it’s been published. The digital footprints left by your content.

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

AUGUST 2, 2023

Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. You can spend a lot of time trying to find the perfect audience when, in reality, it may have been best to go as broad as possible. Consider this your home base for all things targeting.

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API Instagram Groups Groups 146

Jon Loomer

JANUARY 19, 2022

But, you should consider building and targeting the audiences that aren’t impacted by these restrictions. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Lead Form Custom Audiences. As a result, these audiences will remain complete.

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Facebook Instagram Advertising Engagement 206

Jon Loomer

DECEMBER 18, 2023

The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others. Here are six priorities to consider when determining whether to take that next client… 1. Trust This has to be first.

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Construction Advertising Industry API 186

Oktopost

APRIL 27, 2024

Why should you gamify your employee advocacy program? Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.

Training 62

Training Badge Team Groups 62

Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. More than 4.95 The good news?

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Social Media Tips HootSuite Marketing 121

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

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Examples B2B ROI Analytics 136

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Feed Feedly 150

Jon Loomer

MARCH 17, 2021

Last weekend, I was notified when Amanda Bond posted the following about an old experiment that I ran: This made me feel a bit warm, fuzzy, and nostalgic because the experiment Amanda referenced is something I’ve long been proud of. What if people looked forward to seeing your ads? When all was said and done, there were 12 tips.

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Cost Tips Campaign Engagement 206

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 189

Engagement Facebook Sample Samples 189

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. They want to feel like your first priority.

Social Media 124

Social Media Sentiment Data Team 124

Jon Loomer

MAY 23, 2022

I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” This is why you don’t build your house on rented land!” ” And it seems that absolutely everyone eats it up. YES! ” And it seems that absolutely everyone eats it up.

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Hosting LinkedIn Apple List 192

Jon Loomer

MAY 8, 2023

They Know Their Toolbox When you experiment often, a crazy thing happens: You aren’t isolated to specific parts of Ads Manager. They Use Tools in Creative Ways Not everyone will understand this, but you don’t always need to use tools the way they were intended. You can use it with a hyper-engaged and small audience.

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Advertising Skills Campaign Video 171

Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? To that note, below our team of expert, social-first content producers outline several different ways you can keep your social media content fresh, fun, and engaging. Fake Them Out. Test New Channels. Capitalize on Memes.

Social Media 207

Social Media Meme Content Delicious 207

Jon Loomer

NOVEMBER 22, 2022

I’m not suggesting everyone should pull back. It’s just that this period of time isn’t ideal for everyone. Even when those “days” expire, there will be a push for sales throughout the rest of the year. Look, if you’re an e-comm brand, this is your time of the year. Who is This Bad For?

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CPM Discount Facebook Advertising 187

Jon Loomer

SEPTEMBER 2, 2020

If you’re not familiar with the Facebook pixel, it’s a snippet of code unique to your ad account that should be placed between the HEAD tags of every page of your website. It looks like this ( here’s where to find yours )… Once it’s there, magic can happen. Targeting with Website Custom Audiences.

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Facebook Eventful Conversation Report 186

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

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Social Media Management Social Media Reputation Platform 62

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share. Get to know the expert a bit, and help them get to know you and your audience. microphone, tape recorder).

Tips 97

Tips Press Release Software eBook 97

Buffer Social

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. Not only is it a more independent way to build revenue around social media content, it allows for more meaningful connections with an audience.

Communities 97

Communities Social Media Tips Education 97

Hootsuite

MARCH 26, 2024

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Try Hootsuite Inbox 2.0

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Collaboration Tools Social Media HootSuite 86

Jon Loomer

JANUARY 25, 2022

After clicking your ad, for example, that user may perform four web events. How This Impacts Your Reporting Window. If your targeted audience is likely to use an iOS device, this means that much of your conversion reporting is likely to be delayed. It doesn’t mean everyone will see a drastic difference.

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Report Tips Aggregator Facebook 202

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. It encourages people to join the group to see everyone’s photos. Surprise and Delight This post from The Color Factory is a fun way to grab an audience’s attention. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Jon Loomer

AUGUST 9, 2023

Consider this your beginner’s guide to Meta advertising. Use this when you aren’t sure about what something means. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for. Repeated violations could mean the loss of your ad account.

Advertising 148

Advertising Campaign Cost Compete 148

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 155

Engagement Facebook Sample Samples 155

Jon Loomer

APRIL 28, 2023

When I duplicated an ad set that was using this selection, I received an error message. When I duplicated an ad set that was using this selection, I received an error message. But, that’s not necessarily the case for everyone… Here are a few important cases to keep in mind where this might matter: 1.

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Tourism Travel Advertising Privacy 198

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. There are multiple ways to reach these people, but one way is by creating a custom audience based on your customer list. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies.

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List How To Facebook Advertising 198

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. What is a brand collaboration? How do brand collaborations work? How do brand collaborations work?

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Collaboration Brands Fashion Sports 111

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 110

Report Brands Library Sentiment 110

Jon Loomer

FEBRUARY 24, 2021

Everyone will see some impact due to the change in attribution from 28-day click and 1-day view to 7-day click once the prompt goes live. Once you generate reports, select a time period going back up to 37 weeks (the max for exporting) and select to export your data. Look, I get it. We’re in a period of unknown right now.

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Advertising Facebook How To Privacy 216

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. When you’re already spread thin, every minute counts.

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Template Templates Social Media RFP 94