Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. Reach out to your own network of friends, family, colleagues, ex-classmates and make regular updates on new travel opportunities.

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

They have hundreds of internal staff and thousands of travel agents and websites using their new branding on a daily basis and needed some way to maintain brand consistency. Take Eurostar for example who successfully rebranded earlier this year. What are the consequences of inconsistent branding?

Brands 185
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. They are responsible for their own travel arrangements and expenses, which are not paid by Royal Caribbean.

Brands 133
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. For example, say that you’re a company that sells affordable luxury vacation packages.

comScore 163
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. This is a guest post from James Bentham. SMS, really?

SMS 187
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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

I’ve traveled more than ever before. The idea of this meme is somewhat like previous memes , but it’s four times full of fun. Here goes… 4 Things I Have Done in the Past 4 Years Clearly, the past four years have been the most enjoyable years of my life. Brian and I celebrated our honeymoon in London.

Meme 100