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Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? What’s the point of complaining about how crowded the marketplace has become, or how the community feeling of yesteryear has dissipated? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Is Your Online Community Changing with the Times?


This post  originally appeared on the Higher Logic blog , where I’m posting an  ongoing series  related to Millennials and online community.   And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. We need our online communities to morph and shift with the changing landscape.

Would you join a Community Manager Association?


Maggie McGary posits the question on her blog  [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Or, to take it a step further, what about an association for association community managers? Featured From the Trenches Open Communit

How I Got a Book Deal Through My Travel Blog


It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. Program Overview. Working with New Media.

2015: The Year of Redefining Your Basic Needs

Spin Sucks

After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. During Thanksgiving I volunteered with Wayside Food Programs , a fantastic organization that provides community meals weekly across Portland.

Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. View more presentations from Laurel Papworth.

Four Tips for Bloggers Who Want to Work with the Travel Industry


People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler. After all, an image is worth a thousand words (and works in several languages). Adidas (@adidas). Dior (@dior).

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. Next week I’m going on the road! I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. Plus, I’ve never been to Scotland!

What to Look For When Hiring a Community Manager

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

How to Get Your Readership Involved and Grow Your Audience with Community Challenges


One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. And if it’s Instagram you’re after, one of the biggest communities on the platform is made up of hundreds of thousands of people across the world who play Fat Mum Slim’s  Photo A Day.

The Airbnb Story

Twist Image

They want to create a culture of sharing and place, where design can help to build community and connection to one another. Airbnb is changing the way that the world travels, and the way in which people connect. travel. travelling. Most people know Airbnb as the disruptive hospitality business that is valued at $24 billion. Sometimes, the number, size and speed to market of these startups can blind us to the people who are building them. More often than not, this is not the case. Joe Gebbia is the co-founder of Airbnb. To be frank, his story is charming. even humane.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Community Data Systems.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Communication Content call to action community building content development content marketing drive sales generate leads marcus sheridan PESO model shelley pringle Vistage Vistage is a professional development organization for business leaders.

Periscope Will Soon Introduce Broadcast Saving, Broadcast Search, More

SocialTimes Twitter

Once users tap the search button, they’ll see a list of topics such as Food, Travel, Music and First Scope. In a statement, Periscope co-founder and CEO  Kayvon Beykpour  commented: We’ve seen incredible growth in our community and in the number of live broadcasts created on Periscope over the past year. People Twitter Web Video #Save Android DJI Drones drones First Scope food free apps Google Play GoPro Hashtags iOS iTunes App Store Kayvon Beykpour Live Streaming music Periscope Search travel VideosBroadcast from a bird’s eye view with drones!

Tactical Tips for Building an Online Community


With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it. Epilogue.

How To Be Inspired At Work

Twist Image

Be more involved in our community. Spend more time travelling. Do some volunteer work in an effort to help your community and meet other interesting people. They can be major ones, like taking your savings and going off to travel. travel. It''s 7 am. I''m sitting in a coffee shop right around the corner from my office. It''s easy to read between the lines. It''s easy to think that someone is a workaholic. It''s easy to make assumptions (must be single, probably no kids, whatever). All of that is irrelevant (and not true). We all want to read more. Whatever.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). These people have smaller communities (typically just under 10,000 followers, but they can be bigger) but have developed a very focused following that can be swayed by personalized marketing campaigns.

Social Media During Emergencies

Akamai Marketing

If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local  Nixel updates to their smart phones. Case Study Twitter #hitsunami #sandy emergency government Hawaii hurricane planning social media travel tsunami utilitieswasn’t alone. Evacuees throughout the state were convening online and offline.

Twitter Helps Its Muslim Users Celebrate Ramadan

SocialTimes Twitter

billion times , on and off Twitter–adding that the most discussed topics include food, travel and shopping–and she provided details on the social network’s offerings for this year’s Ramadan. Ramadan  is underway, and Twitter launched several initiatives to help its Muslim  users celebrate their holy month. VsJzsVq5Xw Image courtesy of Shutterstock.

Get Ready for the Bots – on Facebook Messenger


Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. App Community Management Customer service Facebook Marketing & Communication bots chatbots chatterbots customer service instant messaging service messenger robotsFacebook Messenger was released 5 years ago and now has over 900 million users. Open for Business.

How I Started Making $3,000 a Month Blogging About Travel


It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Instead of talking about ways to make money blogging I’m going to share how I managed to start making $3,000 a month via my travel blog in less than a year. Top 50 Influencers in Travel.

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

According to Gatwick spokesperson Zoë  Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” ”  This campaign is timed to focus around families traveling during this summer’s school holidays.

How to Build Community for Niche Site Success


But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

In Q2, we expanded dynamic ads to Instagram and also launched dynamic ads for travel. And also there’s a range from private one-on-one type sharing to small groups, all of your friends at once, large interface communities and then ultimately fully public. The company reported revenue of $6.436 billion for the quarter, up 59 percent from $4.024 billion in the year-ago period.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. In this case, Facebook can be a great way to reach out to your local community. Be sure to stay in touch with the community. Tourism/Travel/Hospitality.

How Customer Service on Social Media Helps Your Brand [Infographic]


Bad news travel fast in social media and can quickly spiral out of control. Customer service Social Media Brands communication Community Management customer service InfographicTweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Brands that don’t, lose. Infographic].

Brands 117

Why Every Writer Needs an Online Community


these people need supportive communities in order to develop their craft. That’s where online communities come in. Online writing communities, like Writers’ Café , Writers’ Beat , or my company’s Foboko , enable bloggers to get help throughout the process of creating an ebook, a short story, a report, or any other blog post. The size of online communities is limitless. DeviantArt , for example, is a community that helps artists tweak and improve their work. Online writing communities can do the same for your blog. The social element of writing.

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

It has gotten a tremendous response from the travel blogging community and been written up in numerous places. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWe are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. What a magical delight!

5 Luxurious Technology Events for this Autumn


This is a must-attend for anyone in the IT community, and will have plenty of workshops on top of the keynotes and lectures so you can get your hands dirty and really delve into the industry improvements involved. Business & Marketing 5 events for busy entrepreneurs events for entrepreneurs events for traveling entrepreneurs In the past I have been to a lot of technology events.

Scenes From The Frontlines

Twist Image

Not the usual business travel, but a luggage set for the family. really, really care about travel and their consumers. We can talk about community managers and a better Facebook or Twitter presence as much as we want, but when the cash is in hand and the people who interact with the consumer don't align with everything else, you may as well go back to having minimum wage employees prowl the streets wearing sandwichboards. business travel. community manager. travel. A post Christmas story that is worthy of your attention. I was in the market for luggage.

A Little Help From My Friends. So Please Help!

Twist Image

We have built a great community. . It can be via Skype, phone or in-person (meaning, if you're in Montreal or if I happen to be travelling to wherever it is that you live). This is just the tickets, so you will have to handle travel, accommodations, etc. community. Giving. It's what I do. I'm thankful to serve you. . I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions and more. There is no backend to this. . I've made a ton of friends. leukemia.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Join Hashtags that are community weekly meetings (regular occasional). Enlist: Permanent Community of Interest (always on, perennial). votes.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

Sharing stories of travel, corporate and customer events. The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. Social media levels the playing field. iTunes.