Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
Would you join a Community Manager Association?
NOVEMBER 30, 2015
Maggie McGary posits the question on her blog [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Or, to take it a step further, what about an association for association community managers? Featured From the Trenches Open Communit
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Diva Marketing : Before we dive into how you’re using social media to support the Travel Channel pilot for your pilot of Deep Fried America , let’s set the stage for the peeps in our community who may not now But are soon to be (!)
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. He’s also college educated, speaks fluent English, and is well travelled. Widespread Community Activation.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Your social media community manager isn’t at work or its after-hours. Travel and tourism in our state’s largest industry. Why But why is this important? .
For Travel Destinations: Working Well with Bloggers
Bare Feet Studios
JANUARY 5, 2011
Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence Program. Program Overview. Working with New Media.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. During Thanksgiving I volunteered with Wayside Food Programs , a fantastic organization that provides community meals weekly across Portland.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities
Four Tips for Bloggers Who Want to Work with the Travel Industry
NOVEMBER 15, 2011
People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. View more presentations from Laurel Papworth.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. Next week I’m going on the road! I’ll be flying to Edinburgh to present a talk on social media at Farm & More – The Farm Diversification Event – an annual get together for the farm retail and diversified farming sector. Plus, I’ve never been to Scotland!
The Airbnb Story
MARCH 25, 2016
They want to create a culture of sharing and place, where design can help to build community and connection to one another. Airbnb is changing the way that the world travels, and the way in which people connect. travel. travelling. Most people know Airbnb as the disruptive hospitality business that is valued at $24 billion. Sometimes, the number, size and speed to market of these startups can blind us to the people who are building them. More often than not, this is not the case. Joe Gebbia is the co-founder of Airbnb. To be frank, his story is charming. even humane.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). These people have smaller communities (typically just under 10,000 followers, but they can be bigger) but have developed a very focused following that can be swayed by personalized marketing campaigns.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. App Community Management Customer service Facebook Marketing & Communication bots chatbots chatterbots customer service instant messaging service messenger robotsFacebook Messenger was released 5 years ago and now has over 900 million users. Open for Business.
Twitter Helps Its Muslim Users Celebrate Ramadan
JUNE 6, 2016
billion times , on and off Twitter–adding that the most discussed topics include food, travel and shopping–and she provided details on the social network’s offerings for this year’s Ramadan. Ramadan is underway, and Twitter launched several initiatives to help its Muslim users celebrate their holy month. VsJzsVq5Xw pic.twitter.com/Ooq7OvSmGx. Image courtesy of Shutterstock.
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
According to Gatwick spokesperson Zoë Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” ” This campaign is timed to focus around families traveling during this summer’s school holidays.
Social Media During Emergencies
OCTOBER 28, 2012
If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local Nixel updates to their smart phones. Case Study Twitter #hitsunami #sandy emergency government Hawaii hurricane planning social media travel tsunami utilitieswasn’t alone. Evacuees throughout the state were convening online and offline.
From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
Buzz Marketing for Technology
JULY 24, 2008
From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Community Data Systems.
Periscope Will Soon Introduce Broadcast Saving, Broadcast Search, More
MAY 10, 2016
Once users tap the search button, they’ll see a list of topics such as Food, Travel, Music and First Scope. In a statement, Periscope co-founder and CEO Kayvon Beykpour commented: We’ve seen incredible growth in our community and in the number of live broadcasts created on Periscope over the past year. People Twitter Web Video #Save Android DJI Drones drones First Scope food free apps Google Play GoPro Hashtags iOS iTunes App Store Kayvon Beykpour Live Streaming music Periscope Search travel VideosBroadcast from a bird’s eye view with drones! https://t.co/J3GfdW4JRX.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Communication Content call to action community building content development content marketing drive sales generate leads marcus sheridan PESO model shelley pringle Vistage Vistage is a professional development organization for business leaders.
How To Be Inspired At Work
JULY 8, 2014
Be more involved in our community. Spend more time travelling. Do some volunteer work in an effort to help your community and meet other interesting people. They can be major ones, like taking your savings and going off to travel. travel. It''s 7 am. I''m sitting in a coffee shop right around the corner from my office. It''s easy to read between the lines. It''s easy to think that someone is a workaholic. It''s easy to make assumptions (must be single, probably no kids, whatever). All of that is irrelevant (and not true). We all want to read more. Whatever.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. In this case, Facebook can be a great way to reach out to your local community. Be sure to stay in touch with the community. Tourism/Travel/Hospitality.
How I Started Making $3,000 a Month Blogging About Travel
SEPTEMBER 18, 2011
It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, wanderingtrader.com. What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Instead of talking about ways to make money blogging I’m going to share how I managed to start making $3,000 a month via my travel blog in less than a year. Top 50 Influencers in Travel.
5 Luxurious Technology Events for this Autumn
SEPTEMBER 4, 2013
This is a must-attend for anyone in the IT community, and will have plenty of workshops on top of the keynotes and lectures so you can get your hands dirty and really delve into the industry improvements involved. Business & Marketing 5 events for busy entrepreneurs events for entrepreneurs events for traveling entrepreneurs In the past I have been to a lot of technology events.
Tactical Tips for Building an Online Community
AUGUST 2, 2011
With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it. Epilogue.
How to Build Community for Niche Site Success
JULY 21, 2011
But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born.
#SocialPowWow: A meeting ground for Communicators & Marketers
MARCH 23, 2016
Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.
Bare Feet Studios Final Three for Best Social Media Campaign
Bare Feet Studios
MAY 31, 2012
It has gotten a tremendous response from the travel blogging community and been written up in numerous places. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travelWe are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. What a magical delight!
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Bad news travel fast in social media and can quickly spiral out of control. Customer service Social Media Brands communication Community Management customer service InfographicTweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Brands that don’t, lose. Infographic].
Why Every Writer Needs an Online Community
SEPTEMBER 2, 2012
these people need supportive communities in order to develop their craft. That’s where online communities come in. Online writing communities, like Writers’ Café , Writers’ Beat , or my company’s Foboko , enable bloggers to get help throughout the process of creating an ebook, a short story, a report, or any other blog post. The size of online communities is limitless. DeviantArt , for example, is a community that helps artists tweak and improve their work. Online writing communities can do the same for your blog. The social element of writing.
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays. Who’d ‘ave ‘em eh? Odd Job?
Facebook: Improving Employee Communications?
JANUARY 8, 2013
reading and traveling. Ancita Satija Community Building Guest Posts Social Media Employees Engage facebook Six Degrees PR YammerWhether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. bridge too far?
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Airbnb. It’s no wonder Airbnb won a Shorty Award for best Instagram presence.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
Sharing stories of travel, corporate and customer events. The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. Social media levels the playing field. iTunes.
Scenes From The Frontlines
JANUARY 5, 2012
Not the usual business travel, but a luggage set for the family. really, really care about travel and their consumers. We can talk about community managers and a better Facebook or Twitter presence as much as we want, but when the cash is in hand and the people who interact with the consumer don't align with everything else, you may as well go back to having minimum wage employees prowl the streets wearing sandwichboards. business travel. community manager. travel. A post Christmas story that is worthy of your attention. I was in the market for luggage.
Lessons in Listening and Customer Outreach From Chobani
MARCH 25, 2013
And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Seriously. What a deal, for both of us!
Social Media Disclosure Rules Apply Even in Small Communities
Bare Feet Studios
NOVEMBER 17, 2012
Small communities are great for mutual support. Visitors Bureau , I insisted the writers disclose their free travel and per diem. Sometimes we relax things though that could actually support and protect us. FTC Blogger Rules are just such a case. Here on Maui, we love and support each other so much, we call it one big ?ohana ohana – that means family. Related: Tweeting for Free?
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Join Hashtags that are community weekly meetings (regular occasional). Enlist: Permanent Community of Interest (always on, perennial). votes.