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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.

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How Online Travel Agencies can be More Like Amazon

Pixlee

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Connected Customer Experience for Mobile. Smart Tools Integration.

Travel 45
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How AI insights improve decision making

Sprout Social

This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Sentiment 111
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Hotels and Social Media Travel Tourism

Laurel Papworth

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85
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Targeting Ottawa’s boomers

Sherrilynne Starkie

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Marketing to Boomers on Mobile?

Travel 295
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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130