How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
Travel 
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Travel Brands that Are Doing Social Right
Ignite Social Media
JULY 19, 2019
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. The Outer Banks.
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How the Travel Industry is Recovering in 2021 with Influencers
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. trillion dollars in export revenue.
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What is User-Generated Content? And Why is it Important?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?
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How to Incorporate UGC Into Your Inbound Marketing Strategy
Pixlee
JULY 9, 2019
This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.
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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX
Ignite Social Media
JULY 2, 2019
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers. Over time, various sub-niches emerged for Abbey, such as family travel influencers and local food and dining bloggers. Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.
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How luxury travel brands are using UGC and influencer marketing
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
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How Travel Brands Can Drive More Bookings for Spring Break 2019
Pixlee
MARCH 7, 2019
Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Great travel brands excel at managing new and existing relationships with content producers who can share authentic brand experiences through their content. Micro-Influencers for the Win.
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Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But how did they hit the marketing bullseye with their social handles? Let’s find out.
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How Online Travel Agencies can be More Like Amazon
Pixlee
OCTOBER 30, 2019
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.
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#SproutChat Recap: Creating Content for the Travel Industry
Sprout Social
JANUARY 20, 2017
This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.
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Design Agency vs User-Generated Content: Which is Better for Your Brand?
Pixlee
JULY 28, 2021
In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.
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How to Promote Non-Visual Brands on Instagram
Pixlee
MAY 28, 2021
Travel, fashion, cosmetics, fitness: what do these industries have in common? For example, Yakima, a utility rack company creates contests and campaigns to create an emotional connection between their roof racks and the destinations people travel to with them. . UGC can help your brand appear more personable, human, and relatable.
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A First-Class Guide to Social Media for Travel
Sprout Social
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.
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How to Legally Repost User-Generated Content on Instagram
Later
OCTOBER 1, 2019
If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .
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Why Hotel Brands Need to Curate Experiences to Drive Business
Pixlee
OCTOBER 10, 2018
Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.
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How to Run a Quality Social Media Sweepstakes
Ignite Social Media
SEPTEMBER 23, 2021
If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Sweepstakes are great at generating positive buzz and engagement for your brand, but the downside is that brands can get lost in consumer’s excitement for freebies or travel. Choose a Platform. Make Your Sweepstakes Work for You .
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5 Ways To Increase Ecommerce Sales with Facebook in 2022
Pixlee
DECEMBER 27, 2021
If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. You can specify specific audiences to retarget and create customized ads just for them.
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Top 10 Brands Killing It on Instagram
Social Media Strategies Summit
JANUARY 3, 2019
In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). 5 Glossier.
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Improve Your Digital Marketing Tactics With User-Generated Content
Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.
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11 Best Practices For More Instagram Followers
Keyhole.co
MARCH 7, 2023
Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. This increases engagement and helps build trust and credibility with your audience.
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How Ski Resorts are Winning with Community-Driven Marketing this Year
Pixlee
MARCH 5, 2019
Breckenridge Shows that Content Matters to Travelers. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change.
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Social Media Platforms that Yield the Best User-Generated Content
Pixlee
APRIL 4, 2019
Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers.
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How to Find Instagram Influencers for Your Next Campaign
Later
JUNE 28, 2021
Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories as UGC. With Later’s UGC tools you can find tagged Instagram posts and ones that mention your profile in their caption or comments. 5: Use a Third-party Influencer Management Platform.
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How (and Why) You Should Attract Pet Owners to Your Brand
Pixlee
APRIL 8, 2019
With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle used Pixlee-powered UGC in a blog post to highlight why customers love their inflatable paddleboards. Traveling with pets can often be a challenge, but not with Kimpton Hotels. Isle Surf & SUP.
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Content Strategy: When Less is More
Pixlee
MAY 15, 2019
Isle features UGC of their customers in blog posts to add additional proof of their product. Even better, use UGC in these spaces to further connect the reader to your brand. Content with UGC has been shown to boost on-page engagement, leading to a better conversion rate overall. Keep your Prose Simple. Publish Just Enough.
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The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. User-generated content (UGC) refers to any content created organically by a brand’s fans and customers. This is a great way to encourage UGC that feels genuine without seeming like an advertisement. Feature Real Customers.
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5 Ways to Collect Customer Feedback on Instagram
Later
JULY 15, 2020
We’ve even named some of them after some of the Wind Collective family of creatives and travellers. We’ve got “I AM WAVY BABY” inspired by our travels to Ghana with @wavydavybaby and “THE RACHEL GLOW” inspired by Bali travels with @racheal.x. You can also use UGC reviews about your brand to inspire more feedback.
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.
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7 Surefire TikTok Marketing Strategies That Get Results
Ignite Social Media
AUGUST 2, 2022
Get your FREE Outer Banks Travel Guide today. ? Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%). Be creative and have fun with it. original sound – The Outer Banks.
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The 5 Things Social Media Marketers Need to Know about Mental Health
Pixlee
FEBRUARY 8, 2021
2: Build a Strong, Inclusive Community With UGC. So, we see people with perfect bodies and flawless skin living an enviable lifestyle of travel and luxurious experiences. . Check out these user-generated content examples to begin creating a UGC campaign strategy that inspires your audience to participate .
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97 Energize Your Fans and Followers with a Sweepstakes
Ignite Social Media
JUNE 13, 2017
Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question. Instagram UGC. This is also a great way to make a play for some UGC for your brand channel, if you receive proper permissions for use of that photo.
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TikTok Marketing for Video-Obsessed Marketers
Pixlee
AUGUST 10, 2020
User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). In 2012 he quit his job to travel the world, and have visited over 65 countries.
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98 How to Curate a Stunning Instagram Feed with User Generated Content
Later
SEPTEMBER 1, 2019
Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!
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Making the Most out of Your Instagram Stories
Ignite Social Media
MARCH 19, 2019
A brand may want to showcase a recipe, styling tip or traveling information located in another place. If your audience shares a lot of UGC, your Stories are a great place for those images. They can use this feature to prompt users to “Swipe up” and check out the full details.
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Ultimate Guide to User-Generated Content
Later
SEPTEMBER 12, 2019
User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.
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How Brands Can Attract College Shoppers
Pixlee
SEPTEMBER 16, 2019
Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC. YouTube : Many brands see success with tutorials and UGC on YouTube.
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43 Why Localization Is a Key to Build a Global Ecommerce Brand
Pixlee
FEBRUARY 26, 2019
Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. If you’ve ever traveled outside of your home country, you’ve likely noticed differences beyond language barriers. The data backs this strategy up as UGC is proven to lift conversion rates. Combat Localized SEO.
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45 The 50 User Generated Content Stats You Need to Know
Pixlee
JANUARY 19, 2017
UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50
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41 Why You Should Be Investing In Visual Content for Social Channels
Waxing UnLyrical
AUGUST 10, 2016
Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product.
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100 3 Ways Seasonal Brands Stay Active in the Off-Season
Ignite Social Media
JULY 18, 2017
Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Show Fans the Perks of your Product.
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