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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How to Promote Non-Visual Brands on Instagram

Pixlee

Travel, fashion, cosmetics, fitness: what do these industries have in common? Regardless of your industry, contests can boost engagement and drive brand loyalty. UGC can be a powerful tool to create a compelling emotional connection on Instagram. UGC can help your brand appear more personable, human, and relatable.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Get your FREE Outer Banks Travel Guide today. ? Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%).

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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). And those details matter. Please share in the comments below.

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