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Twitter Shares Insights into How Fans Welcomed the NBA and MLB Re-Starts [Infographic]

Social Media Today

Twitter has published some new insights into how sports fane reacted to the return of the NBA and MLB, and the role Twitter played in connecting them to the action.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. nba #2023nbaplayoffs #dubnation #warriors #LA #lakers ♬ Cupid – Twin Ver.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Google Pixel x Druski Google Pixel, the official fan phone of the NBA and WNBA, launched a season-long campaign during the NBA opening games. Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. He also recently launched his sports agency, 4Lifers.

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.

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Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

When 10-year NBA alum Charles Smith was in the league playing for the Los Angeles Clippers, San Antonio Spurs and New York Knicks, he claimed fame as being a top rebounder, shot blocker and scorer, averaging 14.4 Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays. Merilee Kern, MBA.

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Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

The NBA has suspended the season. That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. So when the league announced the formation of the NBA bubble to complete the season, it naturally invited doubt.

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NBA Announces 2014 Social Media Award Winners

The Realtime Report

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter.