Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. That in turn meant there was less third-party software development for Apple boxes. But here are three reasons for skepticism. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 9, 2023

Image credit: Twitter Here’s how Sprout Social is doing it. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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Team Marketing B2B Eventful 160

Webbiquity SMM

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” And your prospective customers are watching for your response time as well.

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Brand Monitoring Brands B2B Review 155

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

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Company Twitter Software System 149

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Photo by Andy Kelly on Unsplash.

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Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Connect with him through Twitter or LinkedIn. What do you need for better customer retention? Customer-centric strategies.

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Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 30, 2017

Invest time and labor into fully understanding your ideal customers and how they interact, before you even evaluate any software. In terms of blunders, Twitter is a major automation disaster zone. While it is normal to have paragraphs of hashtags on instagram; it’s going to look funny on Twitter.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Still not convinced? What does mobile mean to your company?

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Mobile iPhone iPad Training 180

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 28, 2010

Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

JUNE 20, 2019

Consider using an employee referral software to help simplify the program. You can follow her on Twitter at @anastasia_mm0. As long as your company continues to grow, it’s likely that you have open positions available. Easy as can be.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

MAY 24, 2010

While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Ooh, not a good idea.

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Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

MAY 10, 2011

“help desk software&# instead of the product name). Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. A responsive customer support Twitter account? Or better yet, a text description of your product (e.g.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 15, 2010

To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Twitter, Facebook and LinkedIn groups, community sites (e.g. Answer prospect questions. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 16, 2016

B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. 74% use LinkedIn, and 42% use Twitter. MediaPost ). Iconsive ). Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind. For your competitors, the software identifies their target terms (anchor text in backlinks), top backlinks and ranking.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

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Company Twitter Content B2B 38

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter.

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ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 12, 2022

You may have easily sanctioned that one manager that acted racially towards customers, but social media stories have a lasting impact that may take time to fix, especially on Twitter. Use email software to send updates to stakeholders about the issue. Regularly update your business Twitter account password.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

MARCH 14, 2017

Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

SEPTEMBER 15, 2015

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. A toll-free customer support line open only during local business hours used to be the norm. Image credit: i-SCOOP.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Webbiquity SMM

MARCH 26, 2012

Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased. Social Content Seeding for SEO by Search Engine Watch.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

NOVEMBER 10, 2010

But caller ID, DVRs and ad blocking software have put consumers in control of the marketing messages they see; traditional interruption marketing is becoming progressively less effective. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Compelling Stats.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.

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Tools Social Media Netvibes Sample 207