Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. This post outlines 10 key steps in using social listening to satisfy and retain more customers. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). Ultimately, social media is a tool. What do you think?

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” 90% of B2B software companies have Twitter accounts—but more than a third are inactive. social ratio.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

NOVEMBER 12, 2019

” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MARCH 31, 2020

Though 90% of B2B software companies are on Twitter , barely half are active. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). That in turn meant there was less third-party software development for Apple boxes. Three Reasons Clubhouse May Crash and Burn.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Social Media Freedom. What’s in it for me?

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

DECEMBER 28, 2010

Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. MarketingProfs ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). Second, ad blocking software is a growing concern. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

NOVEMBER 8, 2010

Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). Tags: Social Media Marketing Twitter Ann Handley Ardath Albee b2b twitter b2btoty Blue Focus Marketing Cheryl Burgess Joe Pulizzi Laura Fitton Pistachio twitter aware. B2B Organizations. Business Schools. •

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

NOVEMBER 30, 2017

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Social media automation technology is great. However, it has a potential for time wasting; no less than any other system.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

MAY 3, 2012

Click-through rates on search result ads are higher on mobile, according to a Marin Software study. USF offers online marketing courses including SEO training, search engine marketing, social media training, advanced mobile marketing training and more. Social Media Stats: [link]. References: Mobile stats: [link].

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

NOVEMBER 23, 2015

Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics. But PR software and influencer databases make it easy to send out poorly targeted (or flat-out untargeted) messages in bulk.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. In fact, each person was hired specifically for their level of knowledge and skill in a particular, non-sales function.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

DECEMBER 12, 2012

” 6 Steps to Getting Started With Google+ by Social Media Examiner. ” 3 Successful Google+ Pages and Why They Work by Social Media Examiner. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.”

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

NOVEMBER 10, 2010

But caller ID, DVRs and ad blocking software have put consumers in control of the marketing messages they see; traditional interruption marketing is becoming progressively less effective. Key point #1: Social media is a critical component of inbound marketing. Social media is different, however. Compelling Stats.

Social Media 176

Social Media Hubspot SEO Diagrams 176