Audiense

MARCH 14, 2018

— Audiense (@AudienseCo) March 8, 2018. We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. The first report I reviewed was the 2018 report and the results surprised me. Beyond social listening to people segmentation.

Comparison 90

Comparison Influencer Report Film 90

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

NOVEMBER 19, 2018

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Sprout Social

JUNE 18, 2019

Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. A social media manager will post on behalf of a brand. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 134

How To Apparel Influencer YouTube 134

Janet Fouts

MARCH 2, 2018

Thankfully that experiment is over now, as of March 1, 2018. In their announcement , Facebook said that recent changes to the newsfeed to “prioritize meaningful social interactions” addresses feedback from users that they wanted to see more from friends and family and less from brands. And for publishers and brands?

Feed 117

Feed Feedly Facebook Publishing 117

Social Media Strategies Summit

SEPTEMBER 12, 2019

Media buyers would negotiate, make purchases and create change orders with salespeople. Traditional vs. Programmatic Media Buying. Social Engagement. Programmatic technology reduces human error by taking over some of the menial tasks performed by a media buyer. Source: Choozle. How does programmatic advertising work?

Advertising 118

Advertising CPM CPC Buy 118

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

FEBRUARY 21, 2019

If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Value of social listening on Twitter.

Twitter 79

Twitter Sentiment Hotels Influencer 79

agora pulse

JANUARY 9, 2019

Finding the right social media management tool isn’t easy– especially when you are merging teams and creating a brand new strategy. So when they began the search for a social media marketing tool, they needed something that supported the entire company yet was lean enough to let them start small.

Energy 114

Energy Company Social Media Management Analysis 114

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Given that the regulation took effect in 2018, most of the mad dash for businesses to become GDPR-compliant has passed.

Social Media 132

Social Media Privacy Marketing Policies 132

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. lucyedwardsblind.

Trends 145

Trends Influencer Strategy Hashtag 145

Sprout Social

AUGUST 12, 2019

The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. Unify social media and review management with Sprout. of consumers reported that they have never heard back from a business after leaving a review.

Reputation 83

Reputation Review Tools Survey 83

The Realtime Report

NOVEMBER 7, 2018

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from Clutch , a B2B ratings and reviews firm. Eighty-three percent (83%) of people expect companies to respond to social media comments within a day or less. “I Social Media Empowers Both Consumers and Businesses.

Brands 70

Brands Survey B2B Authentication 70

Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. in revenue.

Marketing 181

Marketing Influencer SEO Adwords 181

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Campaign 111

Campaign Social Media Metrics Trends 111

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! Here are the top Instagram predictions for 2019, according to social media experts: Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019. Ready to learn what future has in store? So what’s going to happen in 2019?

Instagram 90

Instagram Authentication Influencer Analytics 90

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Social media posts. Keyword research.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. 10/3 – Crisis Communications for Social. 10/31 – No Chat.

Upcoming 75

Upcoming Yahoo Apple Eventful 75

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.

Sports 66

Sports Brands Authentication Meme 66

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. In 2018, video on YouTube generated around $3.36

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. Think about it. This should work!

Twitter 99

Twitter Tips Notification Sentiment 99

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. The first step toward convincing your CEO to get on social is to find out what’s holding them back.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Meme 108

Meme Marketing Hashtag Campaign 108

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Try our social media management and analytics tools with a free 30-day trial ! Instead, address your biggest challenges with Facebook or social media in general.

Strategy 111

Strategy Facebook Marketing Metrics 111

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. The reasons why are simple. Job seekers (i.e., Focus on service.

Social Media 111

Social Media Guidelines HootSuite How To 111

Audiense

OCTOBER 11, 2017

Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. These brands are going to need more than social listening to understand and drive engagement – a deeper analysis is required. Various car brands began campaigns in response to this groundbreaking news.

Automotive 74

Automotive Analysis Comparison Discount 74

Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? Campaigns like the 2018 #makersofthegame—a tribute to athlete Kobe Bryant who revolutionized sports and culture—and the 2017 #Breaking2—centered around athletes who embarked on running a marathon under 2 hours—were two campaigns that gave the brand a boost in engagement and follower growth.

Instagram 155

Instagram Brands Fashion Sports 155

Hootsuite

MAY 4, 2020

Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly. It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. I did that.

Instagram 140

Instagram HootSuite Software Comments 140

Sprout Social

AUGUST 5, 2020

Consider that over 55% of workers didn’t actually use their allotted PTO in 2018. Listen: the stress of preparing for PTO shouldn’t overshadow your ability to recharge and enjoy a vacation. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee.

Template 99

Template Templates Project Social Media Management 99

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada. Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52