Waxing UnLyrical

JULY 18, 2016

The PR measurement myth of ROI. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” ” 7.

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Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

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Waxing UnLyrical

AUGUST 9, 2011

I do have a transcript for you, but here’s some of what Marshall said: On why social media ROI is so difficult to measure: &# … because we don’t have the data we need and no standard formulas for it.&# He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&#

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Waxing UnLyrical

JANUARY 20, 2015

5 Measurements for PR ROI. Why: I hear nails on a chalkboard every time “ROI” and “PR” are used together, because most of the time the context is completely off. But in this Forbes post, Ilya Pozin does have some very good ideas (and justifies my ROI-action by the way he signs off!).

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Waxing UnLyrical

FEBRUARY 2, 2015

The ROI of Social Media: A Retrospective. Why: “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

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Waxing UnLyrical

JULY 31, 2011

Calculate your blogging ROI in 9 steps , by Jay Baer. Why: I particularly like the way Jay ends his post, when he says, “ROI stands for ‘return on investment’ and not ‘return on influence’ or ‘return on ignominy’ or ‘rabbit on interstate’ &# Ha!

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Waxing UnLyrical

OCTOBER 5, 2015

The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Marketing Mythology: The ROI of Storytelling. Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content.

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Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Waxing UnLyrical

DECEMBER 4, 2018

This provides the optimal environment for higher ROI when partnering with the influencer. Micro-influencers allow for a more targeted approach because they have deeper and meaningful engagement with their audience. They are more flexible and have potential for longer relationships with brands.

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Waxing UnLyrical

SEPTEMBER 29, 2017

A3: That #PR People can show #ROI without any financial data except retainer fee. On PR measurement myths: A3: Most common failure is getting tied up with counting. The real value comes from quant and qual analysis #amecmm #measurepr. Asked for the math…crickets! MeasurePR #AMECMM #measurepr.

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Waxing UnLyrical

JULY 17, 2011

Social media and ROI – a little bit of clarity , by Olivier Blanchard. I also think it’s probably easier for AOL mobile-execs to get TechCrunch’s attention since they’re sister companies, but it’s still a smart idea. Vagina marketing , by Davina Brewer. Why: you already know why, don’t you?

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Waxing UnLyrical

APRIL 13, 2016

It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Being able to measure and assess influencer marketing ROIs accurately (44%). Asking you to post on their website(s). Promoting various events and webinars. in revenue per $1 spent.

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Waxing UnLyrical

DECEMBER 13, 2018

Today, she is setting a new standard for delivering high-ROI consistency in marketing. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

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Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: don bartholomew , margaret brady , PR measurement , social media ROI | Comments (2) Site settings comment help? Many new people joined (yay!), Regardless, thanks for visiting!

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Waxing UnLyrical

MARCH 18, 2015

When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. Sometimes, looking at ROI makes sense but in other instances, the R is simply not quantifiable. Recently, I was on a call with a salesperson vetting hospitality analytics platforms for a client. Well that’s all fine and good.

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Waxing UnLyrical

FEBRUARY 13, 2013

Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI. So we did just that, went here and there, and had a lot of fun in the process. Geoff Livingston (@geoffliving) February 5, 2013.

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Waxing UnLyrical

JUNE 20, 2016

How to Solve Your Social ROI Puzzle. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms.

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Waxing UnLyrical

MARCH 14, 2012

I want to grab these people and tell them about a wonderful place where goals and strategy hold hands and make sweet, sweet ROI together. I don’t say these things, of course. But I think them and that’s just as bad. Denting those “mailboxes,” I am. It was eye-opening.

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Waxing UnLyrical

JULY 12, 2011

John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. John Trader suggested that different verticals make it difficult to standardize. We also discussed summer reading lists. To read the entire chat transcript, just follow this link.

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Waxing UnLyrical

JUNE 3, 2016

A4 @shonali #measurePR mistake of not staying focused on ROI 2 help clients explain impact of media relations 2 CEOs & boards #measurepr. #measurepr. A4(2): Not having the guts to tell your leaders that they are stuck in old metrics like AVEs.

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Waxing UnLyrical

APRIL 22, 2011

I’m not the most organized or systematic person out there (my family would read this phrase and shortly need oxygen machines to make up for the loss due to laughter), but I like an ROI as much as any businessperson. Experimenting is never a waste of time.

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Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Of course we can’t please everyone.

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Waxing UnLyrical

JANUARY 4, 2016

Why: “The perfect blog is an ideal, one whose requirements shift with trends and demographics,” says Steve Olenski as he explains why “those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.” Does Keyword Optimization Still Matter? ” 3.

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Waxing UnLyrical

OCTOBER 9, 2015

RT @DanTisch A2: Commonalities: Obsession w/ ROI; search for transparency/replicability; desire to show org/biz impact. On practical level, big difference is refusal of some – big – markets to give up their AVEs. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015.

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Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Waxing UnLyrical

AUGUST 10, 2016

So how do you attribute ROI to your efforts? On the surface, it looks like the latest social networks that focus on visual content – Instagram and Snapchat – can be harder to track. On Instagram, you can’t link out anywhere, but the bio. On Snapchat, the content disappears.

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Waxing UnLyrical

JUNE 24, 2016

It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. A3 I think it’s connected to goalsetting & what the customer sees as success, to remind them of the effect factor to #amecsummit #measurepr. AMECSummit #measurepr. Gerard Corbett also chimed in: A3. Impressions don’t impress.

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Waxing UnLyrical

MARCH 23, 2012

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly welcome app , free, a while back) are dedicated to solving small business problems. ” It’s free.

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Waxing UnLyrical

APRIL 8, 2013

… which was just after Brandon H had brought up “Die Hard”: @ standingdog When someone brings up lack of ROI scale for #social I channel John McClain in Die Hard: “Welcome to the party pal!” ” #measurePR. Brandon H (@BH_Social) April 2, 2013. … and people wonder why I love Twitter.

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

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Waxing UnLyrical

MARCH 28, 2017

The ROI on that effort is huge. After firefighting, next day track % of potential wrong messages that were “saved.” Report success to boss. Angela Sinickas (@sinickasa) March 9, 2017. A crisis comm plan at the ready. Make sure you are prepared for what may happen. Dawn Buzynski (@dawnbuzy) March 9, 2017.

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Waxing UnLyrical

OCTOBER 18, 2011

” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited. That is largely because we are in the midst of a Facebook frenzy with every imaginable type of business feverishly trying to increase the number of “Likes.”

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Waxing UnLyrical

OCTOBER 21, 2016

Frequently I learn something too, so there’s certainly the ROI of over-sharing right there. Of course, I always post about it triumphantly on Facebook, and revel in the mix of, “You’re insane!” and “Tell me how to do it!” responses that ensue. For example: Clothing-wise, select items that you can mix/match easily.

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Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work.

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Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. None of them were asked to do any product endorsements. If so, how did you address it?

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Waxing UnLyrical

JULY 29, 2016

She may tell you it’s “ROI blah blah blah” whatever. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

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Waxing UnLyrical

OCTOBER 28, 2010

Last week there was the PRSA International Conference , a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards , yesterday I “spoke&# at a PR News webinar on social media ROI , and today I’m “speaking,&# along with Jen Nycz-Conner of the Washington Business Journal , on a Network Solutions -hosted (disclosure: client) (..)

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