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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

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Industry benchmarks to inform your social media presence

Sprout Social

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Benchmarking across social networks.

Industry 123
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Specialty Retail Stores 79. Internet Retail 78. Computer Software 75. Social Media 68. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. Apparel, Athletic Shoes (combined) 81. Department & Discount Stores 80. Airlines 80.

Sites 177
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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity’s client list currently includes John Frieda, Garnier, U By Kotex, and Puma; in the coming months the company looks to license its software to 5 client or agencies. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.

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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Content For Retail.

Video 131
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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks.

Facebook 145