The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149

Apple GPS Retail Wireless 149

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Later, retailers adopted Black Friday. Use social media marketing to promote your sales in advance. What is Black Friday?

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. NFL & Ticketmaster: Be Authentic.

Examples 177

Examples Brands Avatar Authentication 177

Pixlee

DECEMBER 15, 2020

A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Surveys of Gen Z members show that 73% are willing to pay more for sustainability.

Trends 67

Trends Retail Marketing Survey 67

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Social Media . How is B2B CX Different from B2C CX?

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority. Source: Semrush ).

B2B 136

B2B Brands Marketing How To 136

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 135

Tools HootSuite Price Template 135

Proactive Report

NOVEMBER 12, 2010

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies.

Social Media 74

Social Media Engagement Microblogging Insurance 74

Sprout Social

AUGUST 1, 2019

It includes listings management, social media and search visibility and review marketing and generation strategies as well, but review management is a key element. According to BrightLocal’s Local Consumer Review Survey in 2018, 86% of consumers read reviews for local businesses. But what do people think about these reviews?

Review 102

Review Strategy Hotels Survey 102

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 160

Social Media Statistics Strategy Research 160

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources. Consumer Goods. Healthcare.

Twitter 106

Twitter Tourism Travel Education 106

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

Conversation 79

Conversation FAQ Sentiment Banking 79

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 131

Brands Message Boards Training Exercises 131

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. In a recent survey , Gen Z respondents overwhelmingly prefer to shop online. Only about half (56%) purchased items in a physical store over the past six months and 30% look at ads for products on social media. .

Brands 40

Brands Privacy Retail Groups 40

Sprout Social

MARCH 13, 2017

Social proof isn’t new. There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Growing your social media following.

Conversation 111

Conversation How To Review Influencer 111

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. These two factors are the yardsticks by which many social media branding campaigns are measured.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Promote Opt-In Across All Media. The best way to get customers to opt-in is to give them the chance to do this at every point of contact: Social Media. Want to read more?

SMS 60

SMS Tips Marketing Discount 60

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article.

Social Media Management 99

Social Media Management Social Media Survey Data 99

Bill Hartzer

JULY 15, 2010

In fact, according to a groundbreaking survey of 5,700 adults in seven countries conducted for Consumed, nearly 80 percent of Americans feel society is becoming too shallow and believe most of us would be better off if we lived more simply. As Walmart’s CMO, Quinn’s leadership on sustainability efforts has a huge impact.

Buy 113

Buy Influencer Web 2.0 Survey 113

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Is there really a best time to post on social media? But every network has its own sweet spot.

Social Media 123

Social Media HootSuite Statistics LinkedIn 123

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Simply put, customer touchpoints are every interaction that a customer has with a brand through a website, social media, or physical stores. Actively engage with them.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Use surveys, interviews and focus groups to collect feedback. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. For example, let’s say a retail business sets a goal to reduce customer support response times.

Strategy 134

Strategy How To Metrics Loyalty 134

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

JANUARY 29, 2024

This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Reputation 120

Reputation Review Sentiment Software 120

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). Our Social Trends 2022 report , and future updates, where we do that for you. 36% of American teens 13-17 think they spend too much time on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #1: Be Original with Your UGC. View this post on Instagram. ?ƒ????

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. There are four common types of shoppable media.

Buy 139

Buy Brands Apparel Content 139