Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Convince & Convert

MAY 30, 2012

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.

Travel 165

Travel Tools iPad Hotels 165

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. As of June 2020, close to 1.8

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 119

Platform Social Media Tumblr Reddit 119

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Without social media benchmarks (a.k.a.

Industry 125

Industry Engagement HootSuite Analytics 125

Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Recently, we have encountered many social media disputes that have included a few queries yet to be answered. Most of them were based on social media and marketing. Most of them were based on social media and marketing. Social media and marketing?

Social Media 52

Social Media Strategy Marketing Metrics 52

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Social media does not get you out of trouble.

Airlines 232

Airlines Social Media Collaboration Travel 232

Digimind

NOVEMBER 4, 2019

Social media has become the cornerstone of most brand development and customer engagement strategies. However, the pharma industry has often been deterred from engaging consumers in open dialogues the same way other consumer industries like travel, retail, and hospitality have.

Pharmaceuticals 41

Pharmaceuticals Brands Reputation Social Media 41

Sprout Social

FEBRUARY 12, 2024

Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content. Thus, increasing social media engagement and improving your brand’s search rankings.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Skills 113

Skills Template Templates Travel 113

Webbiquity SMM

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. That brand image matters little in social media. Not at all.

Social Media 188

Social Media Brands Plaxo Insurance 188

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

Journal 121

Journal Social Media How To Hashtag 121

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Job Responsibilities.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Our survey shows two-thirds of marketers use social media engagements such as likes, shares and comments to measure the effectiveness of their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Small Business Mavericks

AUGUST 9, 2011

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Maybe you have a steady string of customers based on your lifelong reputation. That’s good.

Social Media 110

Social Media Real Estate Travel Small Business 110

The Realtime Report

JUNE 4, 2019

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Facebook is the largest and most widely-used social media platform on the internet.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

APRIL 22, 2021

For more than a century, Hilton has built its reputation on raising the standards of the guest experience. As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. Their business depended on it.

Hotels 124

Hotels Strategy Travel Sentiment 124

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Testimonials.

UGC 145

UGC Content HootSuite Authentication 145

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Webbiquity SMM

FEBRUARY 10, 2013

This is where ORM, or online reputation management , comes in. Reputation companies also works to protect a person’s privation information from being made public. Be Likeable Via Social Media. Make Social Platforms Unanimous. He continues, “It’s a lot cheaper to avoid a problem before you have it.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Bill Hartzer

JANUARY 9, 2014

The impact of social media can longer be under estimated. This is evident from the number of social media forums that keep taking place all the time. Any person who relies on the internet particularly social media needs to take advantage of the booming social media market. Motivational.

Conference 73

Conference Social Media Forums Travel 73

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts: Social Customer Support: AT&T is doing it Right!

Brands 243

Brands Reputation ROI Case Study 243

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. Think websites, social media and airport signage. For professional services business development, reputation is the Holy Grail. This is why people travel, offer free audits, and distribute research. Below he offers insights to understand a client’s journey.

Retail 187

Retail Buy Consultant Reputation 187

Sprout Social

JULY 1, 2021

For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands.

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

MARCH 24, 2022

68% of Millennials, 54% of Gen-Xers, and 48% of Boomers look at social media accounts to evaluate an employer’s brand. In this example, an Oktopost team member posted about how she was able to work as a social media manager while traveling abroad and pursuing her personal projects.

Examples 107

Examples Campaign Brands Reputation 107

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

Travel 120

Travel Case Study Airlines Consultant 120

Sprout Social

MAY 26, 2020

Most major news outlets now even have social media pages, with government entities quickly following suit. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing. Sound like a lot of work?

Marketing 142

Marketing Class Skills Trends 142

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. My must have piece of techie gear for Blog World Expo, traveling, and photography! Search Engines vs. Social Media – Which Matters Most – Three reasons why you shouldn’t be just doing one or the other, but both. Social Media.

ROI 126

ROI Social Media Google iPad 126

Buffer Social

APRIL 19, 2023

Therefore, instead of focusing my marketing on building a fast following, I chose to focus on building a reputation. On Instagram, I get a little more personal, not just sharing my thought leadership but also peeks into my lifestyle, such as showing how I travel with my disability or communicate with other deafblind people.

Instagram 85

Instagram Consultant LinkedIn Travel 85

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. In the past, PR focused on traditional media like print, radio and television for coverage.

Collaboration 83

Collaboration Brands Team Project 83