Social Media Strategies Summit

DECEMBER 29, 2022

Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.

Strategy 130

Strategy Press Release How To Collaboration 130

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Owned vs Earned Media.

Press Release 80

Press Release How To SEO News 80

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

Press Release 73

Press Release Engagement Analytics SEO 73

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.

Press Release 108

Press Release Sports Team Statistics 108

Proactive Report

APRIL 27, 2010

(And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Back in 1906 press releases came into being. Nobody thought this was weird or that the press release had died.

Press Release 77

Press Release Social Media Syndication News 77

Webbiquity SMM

MARCH 13, 2019

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. There are reports to make and meetings to attend. Thinking offline.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98

Report Social Media Management Small Business Hashtag 98

Proactive Report

OCTOBER 24, 2011

This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years.

Press Release 81

Press Release News Wireless Journal 81

Convince & Convert

DECEMBER 5, 2017

The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away.

Social Media 209

Social Media Marketing Team Upcoming 209

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. That’s more than all our social profiles combined. More than two-thirds (68%) of marketers report their organization already has an advocacy program. Social media posts. Data reports. Case studies.

Strategy 132

Strategy Content Curation Press Release 132

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

The Social Media Incubator

NOVEMBER 21, 2011

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

Policies 111

Policies Social Media Press Release Guidelines 111

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 194

Press Release Tools Tips Vocus 194

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Ignite Social Media

APRIL 12, 2022

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.

Questions 78

Questions Press Release Compete Tools 78

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. Want to dig deeper?

Collaboration 99

Collaboration Brands Press Release Communities 99

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? This also means that a business blog can be of interest to the media.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. How to fix (or improve) your company’s social media program.

Press Release 180

Press Release Social Media SEO Report 180

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. The average score in the Social Media category was 69, down 1.4%

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement.

Sentiment 123

Sentiment Press Release Analysis Team 123

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. At least, that’s according to data reported on WebProNews recently.

Social Media 187

Social Media Marketing Small Business Case Study 187

Twist Image

JULY 12, 2012

The reasoning for this line of questioning comes via a press release issued today titled, Fortune 500 executives behind on social networking. Less than thirty percent of the Fortune 500's top executives have (at least) one profile within a social media channel and the vast majority have none. like the plague.

Activities 102

Activities Company Social Media Press Release 102

Hootsuite

JUNE 2, 2021

Mercedes Benz has a different Twitter handle for their press releases and media requests: @MB_Press. Here’s what to do if your business name is being used by an imposter or troll on Twitter: Report the account to Twitter. This can be done by clicking on the account’s profile and pressing “Report.”

iPhone 145

iPhone Twitter How To Press Release 145

The Realtime Report

MAY 7, 2014

Here’s a summary of the main findings from the report: engagement for mobile video ads is impressive, with CTR ranging from 1.41%-2.66%, depending on the ad format; according to the report, “results are robust even for skippable video advertising” (where viewers have the option to bypass ads).

Mobile 177

Mobile Study Video Press Release 177

Pam Moore

NOVEMBER 19, 2019

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. Marketing leaders work for months to a year or more to finally obtain approval for investment into their proposed social media and digital marketing program. They want value.

Social Media 60

Social Media Training Press Release Project 60

Convince & Convert

DECEMBER 14, 2010

Unlike most NFL teams, the Jets do not control players’ media access. Any player is free to speak with any reporter at any time. Ryan has just one rule that governs the interactions between players and press: “In all interviews, players must acknowledge at least two teammates, and one coach.&#.

Social Media 132

Social Media Press Release Patterns Exercises 132

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Ignite Social Media

MAY 11, 2021

SocialMediaToday’s article outlines ways social media managers can take advantage of this feature explaining that “it dilutes the potential insult of being blocked entirely by masking the action, reducing conflict and cleaning up feeds.” Subscribe to Social You Should Know.

Instagram 101

Instagram How To Press Release Notification 101