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| Page 1 of 4 | Previous | Next | PROACTIVE REPORT APRIL 12, 2012  Pimp Your Press Release A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. And PR Newswire’s study of how multimedia with a press release increases views makes it very clear that we have to provide images, video and graphics with our news releases. Online PR Social Media Case Studies online PR press release | PROACTIVE REPORT APRIL 1, 2012 The Press Release is not Dead Yet! Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. PR Newswire reports that a study of releases on their wire service shows that:: Adding a photo or an image increases views of the release by 14%. Press releases. Press contacts. Photos. | | | | | |
| MR. RYAN CONNORS JANUARY 16, 2013  Press Release Marketing and PR Tactics for Lead Generation PR tactics and press release marketing campaigns can drive loads of viewers to your website that are most likely interested in your site’s content, products and service offers. To get your message out there, there are tools such as press release directories that have wide content publication networks and readers actively searching for updated news and feature stories. | WEBBIQUITY SMM SEPTEMBER 1, 2010 Best Social PR Guides and Tips of 2010 (So Far) Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Like what? How Is PR Changing? | LAUREL PAPWORTH AUGUST 24, 2012  Lance Armstrong and a tweeted Social Media Press Release Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. think it was around another 4 million – see the report below. ” For me, that time is now. | PROBLOGGER SEPTEMBER 13, 2012 Five Newsworthy Stories for Your Next Press Release Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. The biggest catch? | | | | | | | |
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PROBLOGGER | WEDNESDAY, MAY 11, 2011 How to Turn a Blog Post into a Press Release
If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. press release has to announce something. However, the following blog post topics would work perfectly as the basis for a press release: launch of a new company. MORE >> -
ADAM SHERK | TUESDAY, OCTOBER 20, 2009  A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. Of those 51 releases, 28 included a bit.ly MORE >> -
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011  Changes in News Delivery Give New Power to Press Releases
This has wrought some major changes in how journalist go about news gathering and reporting. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years. How does this affect the way we write a press release? The press release is available here.). MORE >> -
ONLINE COMMUNITY STRATEGIST | THURSDAY, JANUARY 14, 2010  Another press release announcing a twitter account « Online.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Another press release announcing a twitter account January 14, 2010 in media , social media marketing | Tags: press releases , SEO , twitter The journalist in me makes it impossible to stop reading press releases. It’s the press release announcing a new twitter account or Facebook page. Would a good-bye press release then be in order? Here goes. MORE >> -
KIKOLANI | TUESDAY, JUNE 22, 2010 5 Tactics Bloggers Should Borrow from Traditional PR
This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. As founder and president of eReleases, I’ve seen press releases on just about every subject imaginable. There’s no PR tactic more iconic or more broadly applicable than the press release. great press release can help you promote your blog. MORE >> -
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