How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Can data help you?
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.
Creating a Communal Narrative: A Case for Skipping the Press Release
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. My team and I recently announced our Series B funding entirely without a press release.
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. The multimedia digital release template. more release views and 36.1%
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. PR Newswire reports that a study of releases on their wire service shows that:: Adding a photo or an image increases views of the release by 14%. Press releases. Press contacts. Photos.
NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. Take a look at the video.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. Of those 51 releases, 28 included a bit.ly URL, so I tried using bit.ly
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. think it was around another 4 million – see the report below. ” For me, that time is now.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. Reporters are taught to ask key questions to get the story. What are your key messages?
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years. The press release is available here.).
How to Turn a Blog Post into a Press Release
MAY 11, 2011
If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. press release has to announce something. However, the following blog post topics would work perfectly as the basis for a press release: launch of a new company.
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Like what? How Is PR Changing?
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. Is the Press Release Dead?
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Social Media Affecting BtoB Buying Behavior by The Proactive Report. Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Whatever. Social Media and Search.
The Problem With PR
SEPTEMBER 14, 2010
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. Thanks!
Eight PR Sins Every PR Pro Should Avoid
JANUARY 19, 2015
Earlier this month, a reporter named Bethany Rodgers , as good journalists do, called Fredrick County, Maryland, council member Kirby Delauter seeking comment on a story that would include him. The things reporters and editors hate—the things I hated when I was a journalist. Misspelling the name of the media outlet in the press release? Funny, clueless Kirby Delauter.
Ripoff Report Strikes Back: Removes Code on Site Left by Hacker
AUGUST 22, 2011
The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on their website that was left by a hacker hired by reputation management companies. Reputation Management
The Search and Social Weekly (1.1)
Josh S Peters
JANUARY 4, 2013
Nielson State Of The Media: Social Media Report 2012. Google Cutts: Links From Press Releases Won’t Help. Facebook will be releasing a tool to help quickly determine whether your image satisfies the 20% limit.” Search and Social Weekly FaceBook Nielson report SEO Social Media twitterAs always, thanks for reading and I hope you enjoy this new feature.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Leverage your industry expertise in news articles and press releases. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingIf you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.
Facebook Customer Satisfaction Score Hits Record Low
The Realtime Report
JULY 17, 2012
Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). The report indicates that an absence of traditional advertising and a superior mobile product led to Google+’s higher rating, while users complained about ads and privacy concerns on Facebook. Click here for the press release.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club.
23 Outstanding Social PR Guides
JULY 22, 2014
What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Guide to Press Release Optimization by Business Wire. Image credit: PRNews. Are they still important for SEO?
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
PR: 73% of reporters think press releases should include images. Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. What to expect.
Lawyers: Content Marketing Is Your Digital Handshake
JUNE 18, 2013
You could write press releases, but you couldn’t always count on the journalist or reporter delivering the information just as you wrote it, or giving you the credit you deserve. As we were told by reporters more than once, it’s not their job to promote our law firm. It’s their job to report the news. NEVER BEFORE. When we want to send them.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Research previous articles and their areas of interest and tell the reporter exactly why you think they will be interested in the story. Today’s guest post is written by Keredy Andrews. Pitch. Are you interested in?”
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Erika Gimbel outlines a six-step process for turning a blog post into a press release (“Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc.”
2015 Media Trends and State of Online Newsrooms
MARCH 31, 2015
The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Magazine. The Trends.
Half the SEO Techniques Used 5 Years Ago Are Now Spam
FEBRUARY 10, 2015
10 Press Release Distributions (1 Press Release submit in 10 Sites). 5. Press Release writing (350+ words). Fortnightly Ranking Report. Fortnightly Full Detailed SEO Work Report in Excel. 10 Press Release Distributions (1 Press Release submit in 10 Sites). Press Release writing (350+ words). Hardly.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled.
Make Your Message Worth Sharing
OCTOBER 19, 2010
Imagine the story a reporter is working on were a casual conversation. Press Releases. If there aren’t at least three reasons why a complete stranger would care about whatever you’re announcing, then it’s not news and does belong in a reporter’s inbox. Guest post by Becky Johns , author of I’m Working On It. The business world is obsessed with social media.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Here’s a summary of the main findings from the report: engagement for mobile video ads is impressive, with CTR ranging from 1.41%-2.66%, depending on the ad format; according to the report, “results are robust even for skippable video advertising” (where viewers have the option to bypass ads). mobile video ad engagement declines with excessive ad frequency.
Link Building Tactics for Publishers
MAY 14, 2013
good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. While links within press releases may not have much direct SEO value, including links to specific pages calls their attention to journalists, bloggers and others who may come across the release.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling. With MemberFuse, my understanding is that the CEO of MemberFuse was effectively removed from his position and put into a new role with few to zero direct reports. From Michael Wilson: Hey Ben, thanks for covering the news. WHAT HAPPENS TO THE CEO.
5 Reasons Why Nonprofit Crowdfunding Campaigns Fail
MAY 12, 2014
good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Obviously, no one does a better job of getting the news out like journalists and reporters. Not cultivating relationships with members of the press can limit your promotion to only your personal network. Lack of Preparation. Lack of Video.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Deloitte University Press ). 9. Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). Deloitte University Press ). Deloitte University Press ). Deloitte University Press ).
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
Financial Reports. By having a professional help them generate meaningful financial reports, company owners can take note of important performance indicators and adjust course, as necessary. 2. Remember about 82% of small businesses (see https://www.ondeck.com/company/in-the-news/press-releases/ondeck-main-street-pulse-report/) are denied a loan. Cash Forecasting.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
What Industry Advice or Practice Would You Most Like to Cry Foul On? I’d like to call foul on anyone in our industry who still mass-blasts out their press releases to hundreds of editors and reporters, and doesn’t carefully build their media lists. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
The 2012 Community Manager Report [INFOGRAPHIC]. By Jason Keath Last year, Social Fresh launched our first Community Manager report. And when things turn bleak, they have the power to turn hate into love. I’ve seen it happen, and that’s something I could never say about a press release or an annual report. Below are 5 must-reads. By David B.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Don’t let your tweets devolve to mere “press releases.” This post originally appeared on JohnHaydon.com. It’s the second most popular social network used by nonprofits, after Facebook. Try to include an image in your tweets.