Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Watch this video of how to craft a Social Media News Release with multimedia.

Press Release 85

Press Release Survey Feed Feedly 85

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.

Press Release 108

Press Release Sports Team Statistics 108

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”.

Social Media 208

Social Media Marketing Team Upcoming 208

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. There are reports to make and meetings to attend.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 96

Report Social Media Management Small Business Hashtag 96

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Proactive Report

OCTOBER 24, 2011

This has wrought some major changes in how journalist go about news gathering and reporting. And since a large part of our job as PR practitioners is media relations, it affects our work too. Jim Brady of the Washington Post says, “As journalists we can’t sit back and say this is how we’ve reported on the news for the last 50 years.

Press Release 81

Press Release News Wireless Journal 81

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. That’s more than all our social profiles combined. Social media posts.

Strategy 131

Strategy Content Curation Press Release 131

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

The Social Media Incubator

NOVEMBER 21, 2011

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

Policies 111

Policies Social Media Press Release Guidelines 111

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Go ahead, works for anything.

Press Release 194

Press Release Tools Tips Vocus 194

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125

Strategy Marketing Reputation Press Release 125

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 106

Statistics Skills Analytics Press Release 106

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. Want to dig deeper?

Collaboration 96

Collaboration Brands Press Release Communities 96

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? This also means that a business blog can be of interest to the media.

Social Media 218

Social Media Netvibes Tips Delicious 218

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Ignite Social Media

APRIL 12, 2022

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.

Questions 78

Questions Press Release Compete Tools 78

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.

Sentiment 120

Sentiment Press Release Analysis Team 120

Josh S Peters

JANUARY 4, 2013

One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. How to fix (or improve) your company’s social media program.

Press Release 180

Press Release Social Media SEO Report 180

Hootsuite

JUNE 2, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Mercedes Benz has a different Twitter handle for their press releases and media requests: @MB_Press.

iPhone 145

iPhone Twitter How To Press Release 145

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 188

Vocus Press Release Tips Blogger 188

Pam Moore

NOVEMBER 19, 2019

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives.

Social Media 60

Social Media Training Press Release Project 60

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. The average score in the Social Media category was 69, down 1.4%

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I’m not much of a brand marketer.

Strategy 103

Strategy Marketing Startup System 103

Ignite Social Media

MAY 11, 2021

Here’s a bit more about this overlooked feature and how you can leverage the tool for your brand marketing needs. For those of us in marketing that have the responsibility of managing Instagram pages and communities, this feature could make your life a lot easier. Subscribe to Social You Should Know.

Instagram 101

Instagram How To Press Release Notification 101

Buffer Social

AUGUST 16, 2023

According to a report, only 22% of startups have achieved true scalability in the last decade. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Building a successful business from the ground up is no small feat.

Strategy 74

Strategy Press Release Startup Reputation 74

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. I am SilkCharm’s real life avatar and a Metaverse consultant, mentor, as well as a social media expert. Hello and welcome. My name is Laurel Papworth.

Campaign 59

Campaign Geotagging Marketing Press Release 59

Convince & Convert

DECEMBER 14, 2010

Unlike most NFL teams, the Jets do not control players’ media access. Any player is free to speak with any reporter at any time. Ryan has just one rule that governs the interactions between players and press: “In all interviews, players must acknowledge at least two teammates, and one coach.&#.

Social Media 130

Social Media Press Release Patterns Exercises 130

agora pulse

OCTOBER 18, 2016

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. Make room for social ad campaigns. Include an affordable social media management tool.

Social Media 60

Social Media Tips Social Media Management CPC 60