Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MAY 2, 2012

Immediately following the goal Ward, who is a black Canadian player, was the target of irate fans using racial epitaphs and slurs on Twitter. After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable.

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Twitter Privacy Social Networking Price 44

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JULY 27, 2012

this is a pretty good read from Nichole Kelly over on Social Media Explorer. Facebook is looking to keep people on their platform and knows that people trust other people. Hopefully you all have some good plans and I look forward to reconnecting next week. So enjoy this week’s edition of Five for Friday.

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Twitter Facebook ROI Training 38

Jeff Esposito

MARCH 28, 2011

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!),

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 21, 2011

Earlier today, Twitter turned the ripe old age of five. Whether it’s manning the corporate account or hopping in chats, Twitter allows me to constantly connect with people and learn without having to be in a classroom. Many people ask me why I do it and to be honest I am addicted to the real-time engagement. Why do you Tweet?

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Twitter Tweetdeck Platform Engagement 34

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]

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Metrics Review Social Media Video 28

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What do you think of the new Twitter? Written on September 16, 2010 by Espo in Twitter Over the past few days, we have heard some interesting things about Twitter. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Twitter Creative Commons Disqus Social Networking 28

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. One hot topic among the folks I met was the new advertising models for Facebook and Twitter.

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Conference ROI Small Business Metrics 40

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. Twitter – minimal conversation and mostly push marketing.

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Brands Real Estate Foursquare Retail 50

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands. Five for Friday'

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ROI Policies Small Business Study 34

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. In a nutshell, I would say yes.

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Case Study Authentication Study Advertising 42

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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Policies Travel Social Media Consultant 32

Jeff Esposito

OCTOBER 13, 2011

It will kill me to be away from Baby and Momma Espo for a week, but I am looking forward to chatting social media with folks across the pond. Florida State Players Vote to Ban Social Media – I really like this move by the players at FSU. How was your week? Any big weekend plans?

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JUNE 3, 2011

Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent).

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Journal Community Platforms Social Media Data 39

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

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Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

DECEMBER 10, 2010

Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. This is especially vital for companies who rely on social networks as their broadcast platforms. A show of hands?

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Tumblr Privacy Price Hosting 33

Jeff Esposito

MAY 31, 2011

This is post is part of the Institutionalizing Social Media series. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. Jot down the areas of your company that you think can benefit from a touch of social media.

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Team Social Media Metrics Training 43

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 29, 2011

Well Jeff Jarvis did too, and he leveraged Twitter to share his distaste for the folks we’ve got playing Russian roulette with our future. If Social Media Was Around For The World Wars – these are some pretty cool sketches of old-school style war propaganda posters using social as the platform.

Posterous 33

Posterous Collaboration Hashtag Price 33

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. Here’s this week’s edition of Five for Friday : Bengals WR Chad Ochocinco fined $25,000 for using Twitter during game – Say it with me, No Fun League.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. The platform called RockMelt looks to merge social media with social media.

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Lithium Blogosphere Technorati Survey 28

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. This post was mentioned on Twitter by jeffespo and jeffespo, Alltop Social Media. link] Social-Media.alltop [.]

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Alltop Foursquare Applications Retail 28

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. When Jeff wasn’t officially the award-winning social media pro he is today. Creators also use the hub as a platform to package, consolidate and digitally present their complete range of content. This is a guest post from Chris Ehrlich. We’re known as @ News_Spark.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. When Jeff wasn’t officially the award-winning social media pro he is today. Creators also use the hub as a platform to package, consolidate and digitally present their complete range of content. This is a guest post from Chris Ehrlich. We’re known as @ News_Spark.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 20, 2010

I didn’t see the harm in always being on Facebook, Twitter, and having access to what’s going on. Realize the IRL is important and should never take a back seat to Twitter, Facebook or whatever app you just had to have. Tags: Life Teresa Cantwell social media Disconnecting Guest Post RL Unplugging. Silly really.

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Smart Phone Communities Tips Groups 32

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR.

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Foursquare Training Meeting Company 42

Jeff Esposito

NOVEMBER 5, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! They kinda think they are social media super stars. it, by pledging your financial support here. Check-writer only? See bottom of this post for details). Funds pledged to my SMAC! pps…Feel free to hang out with the SMAC!

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Startup Banking Flickr Research 42