Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 113

Platform Social Media Tumblr Reddit 113

The Realtime Report

JANUARY 10, 2013

.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs.

Advertising 244

Advertising Social Media Strategy Authentication 244

agora pulse

JULY 10, 2018

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? This is great for businesses that rely on tourists and local walk-in traffic such as restaurants, hairdressers, and retail stores. Twitter can help you reach brand new local customers.

Small Business 83

Small Business Platform Social Media Hashtag 83

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. But we got you.

Industry 126

Industry Engagement HootSuite Analytics 126

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 15, 2020

We looked at overall social metrics across all platforms to get a sense of how different industries use social media each day. We found that across all industries and all social platforms, brands sent an average of 28 posts per day. How much time is your brand dedicating to each social platform? Posts sent per day.

Industry 118

Industry Real Estate Social Media Sports 118

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6 YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Businesses should use their social platforms to share updated safety protocols and address any concerns customers may have before entering stores. Throughout quarantine, social gave brands a direct line to their customers. Thank y’all so much! ??.

Strategy 131

Strategy Retail Marketing How To 131

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Cleanup for Spring.

Content 156

Content UGC How To Hashtag 156

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Retail 135

Retail Instagram Buy Social Media 135

Pam Moore

NOVEMBER 23, 2017

Too many times they think it's just for the big online and offline retailers. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

Social Media 165

Social Media How To Marketing ROI 165

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Hashtag Exercises Startup 111

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Connect with Lauren on LinkedIn or Twitter.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 126

Reputation Tools Brands How To 126

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options.

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

AUGUST 28, 2012

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans.

Retail 170

Retail Facebook Activities Social Media 170

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Slack Twitter. PRIORITY PLATFORM: Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. YouTube Is Now The Top Platform For Influencer Marketing. Methodology.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

APRIL 27, 2020

Updates to Twitter times to post. Updates to Twitter times to post. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. the current best time to post on Twitter is Friday 7–9 a.m. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

Engagement 145

Engagement Social Media Patterns Health Care 145

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.”

Brands 120

Brands UGC Authentication Comparison 120

Twist Image

OCTOBER 9, 2014

End all" catchphrase to let the world know that soon, we would not have multiple media platforms. " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. it''s all retailers). It was this "be all.

Telecommunications 88

Telecommunications Retail Startup Apple 88

Sprout Social

OCTOBER 28, 2021

From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform.

Examples 111

Examples Module Buy MySpace 111

Mindjumpers

SEPTEMBER 17, 2012

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. At the beginning of the year, Twitter was filled with conversations related to staying home and COVID-19 virus.

Conversation 102

Conversation Retail Sentiment Education 102

Waxing UnLyrical

JUNE 20, 2016

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Are there any tools or platforms that have made this easier?

SMS 105

SMS Retail Banking ROI 105

yMarketingMatters

OCTOBER 4, 2013

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Twitter is full of people with things to say, and you can listen! Twitter has proved its worth in recent years as a platform for breaking news.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Social media market research is also: Affordable. With over 3.6 Learn what customers dislike about your brand.

Research 143

Research Social Media Airlines Marketing 143

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Let’s talk about paid social ads.

Reddit 115

Reddit CPC CPM Cost 115

Twist Image

JULY 27, 2015

Two, on platforms like Facebook , you can go back and edit your posts. You can't do that on Twitter. Thankfully, we have people like Kim Kardashian with a direct line to the folks at Twitter. Over the weekend, she emailed Twitter to ask why they don't allow tweets to be edited. So, you have to delete it and repost it.

Twitter 40

Twitter Retail Eventful Report 40

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Social Media Strategies Summit

JANUARY 2, 2020

million Instagram followers, over 800,000 Twitter followers as well as viewers of the Netflix show Queer Eye. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. According to the National Retail Federation , the percentage of U.S.

Campaign 165

Campaign Meme Social Media Instagram 165

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data. on average. of the revenue.

Social Media 100

Social Media Retail Apparel ROI 100

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. hours per month on the platform, meaning there is an opportunity to engage with a consistent audience.

Tourism 105

Tourism Travel Education Engagement 105

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Discount Loyalty Data 217