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Ads Reaching the Wrong People?

Jon Loomer

Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There are reasons this can happen, and it’s possible you’re not paying to reach these people. The post Ads Reaching the Wrong People?

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What Do You Want People to Do?

Jon Loomer

The post What Do You Want People to Do? So I created custom events with Google Tag Manager for each of the actions I mentioned. These events give me a much fuller picture of the impact my ads are actually generating. appeared first on Jon Loomer Digital.

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How I’m Targeting People Most Engaged with My Reels

Jon Loomer

I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. But, most importantly, I keep hearing from people who are seeing my content again. I don’t want to target all people who are engaging with my posts. But for now, let’s just make sure we can reach these people.

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[PODCAST] People buy from people; they don’t buy from companies

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

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Business to Business? Or People to People?

WebInKnow

You are always marketing and selling to people. If you are working in a so-called business-to-business marketing and sales environment, it’s essential that you always remember that you are not marketing or selling to IBM or a hospital or a restaurant chain.

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TikTok Launches Chromecast Support So More People Can Watch Clips on Their Home TV Set

Social Media Today

The update will mean that a lot more people will be able to view TikTok content on their home TV.

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Instagram Adds New ‘People You Follow’ Filter for DMs

Social Media Today

A new way to focus on personal engagement in the app.

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