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Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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How COVID-19 has changed social media engagement

Sprout Social

Find all of Sprout's resources to help teams and social managers navigate their response to COVID-19. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. This could relate to changing remote work patterns, including a drop in browsing for updates during or around a commute.

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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

Engagement Patterns: Brands experienced a surge in comment engagement on launch day, accounting for over 12% of total engagements. Watch below as three of our team discuss the study in detail. The next full week saw a further 61% decrease from the first full week. of engagements by then.

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10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. While it focuses on the C language, it outlines useful concepts and design patterns for any programmer looking to build well-architected, efficient programs. The examples are direct, simple, and easy to apply to day-to-day work.

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The Best Instagram Stories of 2019

Buffer Social

The Potluck team was then able to reshare and collect these photos into their own Stories collection, which remains on their profile in their Stories highlights. . Pattern Brands. Pattern Brands , which release Equal Parts cookware products this year, had a fantastic series of Stories content that told a really compelling brand story.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

The brand brought out pastel shades, introduced patterns and prints, and offered more customization options. Leveraging influencer and celebrity endorsements Hot on the heels of Stanley’s success with The Buy Guide, the brand started teaming up with influencers, celebrities, and other brands.

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Why PPC For Small Business Is A Preferred Model

Small Business Mavericks

Marketing is always a thorny issue – how do you measure the success of sponsoring a local sporting team? Whilst the big spenders can often afford to dominate major search terms, small businesses have the flexibility to react quickly to changes in customer search patterns, particularly when it comes to the longer tail searches.