Small Business Mavericks

MARCH 5, 2012

Marketing is always a thorny issue – how do you measure the success of sponsoring a local sporting team? For that matter, how do you measure the success of an online social media campaign? Business manager from both sides are only interested in one thing – growth in both sales and profitability.

Small Business 101

Small Business Patterns Sports Statistics 101

Social Media Strategery

AUGUST 9, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media and IT Security: Adversaries or Partners? Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Social Media Strategery

MARCH 22, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is bridging the gap between health and healthcare. I’m one of the leads for our social media/Government 2.0 Government 2.0

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

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Study Instagram Hashtag Research 111

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Compile data on your existing customers and social audience. spending power and patterns. Gather this information from: Social media analytics , especially Facebook Audience Insights. Social listening can be a good way to gather this information, too.

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Template Templates How To Tourism 145

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. That’s the magic of high-engagement email campaigns.

Campaign 52

Campaign Engagement Social Media How To 52

Social Media Strategery

JANUARY 27, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0 Development Social Media Gov 2.0 Maintains and executes organization’s social media strategy.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media FAQ Airlines How To 167

Convince & Convert

MAY 28, 2012

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis. One of the keys to successful social media crisis mitigation is pre-crisis planning.

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Social Media FAQ How To Yammer 155

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. Let’s look to three brands that nailed cultural advertising on social media for inspiration.

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Brands Meme How To Advertising 113

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social. Twitter Analytics Guide. Updated in November 2020.

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Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. This is just the tip of the iceberg, but understanding the data allows you to know how it’s used and the patterns of your content. You can go further by viewing events in: Sports.

Data 40

Data Twitter How To Analytics 40

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. Next week’s guest is Lauren Fernandez from Landry’s Restaurants.

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Sharepoint Meeting Social Media Team 115

ProBlogger

AUGUST 7, 2017

This year I spoke about evolving your blog rather than getting into a ‘revolving’ pattern (or going in circles). This year, 2017’s event, I spoke about evolving your blog rather than getting into a revolving pattern. She was spending about 80% of her time on social media. I don’t know enough about social media.

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Blogger How To Comparison Eventful 34

Hootsuite

NOVEMBER 8, 2022

From music and sporting events to food and entertainment, Twitch attracts a massive 31 million average users daily. A live streamed football sporting event, for instance, attracts a like-minded community of sports fans. You can offer a bit more detail about your interest in Twitch ads so the team can guide you accordingly.

Brands 96

Brands HootSuite Sports Advertising 96

Convince & Convert

JUNE 26, 2014

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks?

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Crowdsourcing Case Study Patterns Film 167

Later

JUNE 7, 2019

Here’s what we’ve learned out about the Instagram algorithm in 2019 from our own research, experience, and conversations with social media managers. But don’t let that discourage you — even if you only decide to post once every 3 days, a smooth pattern of consistently good content will be rewarded. `.

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Instagram Feed Feedly Hashtag 111

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. We’re here for Social Fresh. We’re going to use that as this week’s social media stat of the week.

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Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. We’re here for Social Fresh. We’re going to use that as this week’s social media stat of the week.

Company 112

Company Retail iPad Google 112

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. Study Hacks Blog : Decoding patterns of success by author and professor Cal Newport. . Product Habits : Your product team needs these habits to grow the business faster. . But where do you start with curation?

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Curation Content Hubspot Startup 111

Tweaklibrary

JUNE 21, 2022

How to Fix Video Lag in Microsoft Teams on Windows 11 >. Social Media Scraping – Be Careful Of What You Put Out On Social Media >. Microsoft Teams Screen Sharing Not Working On Mac – Fixes >. Here’s How You Can Keep Social Media Usage In Check >. Facing Issues With Teams?

iPhone 21

iPhone Data How To Microsoft 21

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

Types 60

Types Content Diagrams Posterous 60

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. Social listening definition.

Tools 145

Tools Sentiment HootSuite Reddit 145

Audiense

MARCH 13, 2017

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100.

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Groups Groups Data Analysis 125