Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.
Teamwork Is a Contact Sport
FEBRUARY 3, 2016
We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. You can have a good idea. Play ball!!
Adidas Teams With Champs Sports To Create Instagram Mini Series
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). The campaign led to over 30 creative videos ( Econsultancy).
Firebelly begins work with Team USA
DECEMBER 17, 2014
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. Synchronized Swimming. It is recognized by the International Olympic Committee, the United States Olympic.
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
Read the whole entry. » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are also meetings with the members of the communications and marketing teams and members of the game development team. How (and when) did you get to be the Community Manager for EA Sports Active?
2016 Tour de France Sprints to More Than 3.7 Million Tweets
JULY 25, 2016
Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. And the five most-tweeted-about teams were: Team Sky. Team Movistar. Team Dimension Data. Team Tinkoff. Team Etixx QuickStep. The 2016 Tour de France was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1
3 Ways Sports Marketers Need To Be Using Instagram Data
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. Meanwhile….
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. MLB Teams on Facebook.
The Role of Social Media in Sports [Infographic]
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Obviously, the last outcome being the overriding fear of the Danish soccer team! ”Fouls
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.
Branded Merchandise in Professional Sports [Infographic]
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. However, the Knicks was the only team from its division to make it to the list of Most Valuable Sports Teams of Forbes in both 2014 and 2015.
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
The Olympics have spawned emojis aplenty, as 207 team emojis can be triggered by users simply by including the three-letter country code for each team in a hashtag, including the Refugee Olympic Team ( #ROT ). Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. and the U.S., The top three countries were the U.S.,
Sports Teams: Times Have Changed, Adapt!
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’ when I think of how some sports teams are handling social media. As for the image, I like it. Media.
Facebook, Instagram Team Up With IOC, Rio 2016 Organizing Committee, Official Broadcasters
AUGUST 8, 2016
Facebook teamed up with Tagboard to create a single location for the best Facebook Live videos from the Games. Facebook head of global sports partnerships Dan Reed said in a statement emailed to SocialTimes: We’re excited to be working with the IOC, Rio 2016 Organizing Committee, official broadcasters and the broader Olympic movement to deliver exciting highlights, exclusive live video around Rio and behind-the-scenes content from Rio to our global communities on Facebook and Instagram. Readers: Have you been interacting on Facebook and Instagram during the Summer Olympics?
Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.
The Most Popular MLB Teams on Twitter and Facebook
APRIL 5, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. Pretty embarrassing. know I do.
7 Skills Your Content Marketing Team Should Master
Small Business Mavericks
DECEMBER 16, 2015
If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Place one member of the team in charge and let him or her manage the others as well as the process. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Make sure you have a system for communicating between team members.
The Ridiculous State of Sports Social Media
SEPTEMBER 28, 2011
The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports. But we are seeing a big failure on the part of professional sports leagues and teams. However, his legacy has not carried over to his professional brethren.
The Most Popular NFL Teams on Twitter and Facebook
NOVEMBER 18, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook by Adam Sherk on November 18, 2009 UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it. Twitter should consider extending its “verified accounts to team sites as well.
The Most Popular NBA Teams on Twitter and Facebook
JANUARY 12, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves.
Purdue Football To Feature Student Superfan Images On Team Helmet
Convince & Convert
JUNE 12, 2014
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. The team also selected a fan image from the game in real-time from Instagram to be displayed on the video board as the FanGram of the game.
4 Questions Sports Marketers Need To Answer About New Markets
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season
SEPTEMBER 15, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook: 2010 Season by Adam Sherk on September 15, 2010 With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. Twitter Let’s start with Twitter.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. More recently, Bud Light has adopted a personalized marketing approach by releasing NFL team-themed cans. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.
Social Media Super Bowl: Which Team Has More Reach?
JANUARY 26, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach via social media? How about the players?
Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
So while Bryan is really the core of the social media “team” for the San Francisco Giants, he is not the only one creating the content they share. The in-house video team and photographers take photos and videos, media relations handles trade information, and then Bryan makes sure fans are in the loop. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.
Only sports can give this kind of happy ending
JUNE 25, 2012
In sports, there is typically only one winner. Unless you count the BCS, there is always a champion and countless teams who fell just short. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. So now that we’re closing, how many dollars have you spent on your favorite team?
NBA Playoff Teams Ranked by Facebook Page Engagement
MAY 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBA Playoff Teams Ranked by Facebook Page Engagement by Adam Sherk on May 4, 2010 So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages? Great work.
Twitter to Live-Stream Two New NBA Shows
JULY 19, 2016
The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. Twitter’s live-video-streaming pond added a big fish: the National Basketball Association. Existing content includes: #NBARapidReplay highlights. NBAVine highlights and behind-the-scenes footage. Plays of the game.
EUFA EURO 2016 Final: 146 Million Facebook Interactions, 14.2 Million Tweets
JULY 11, 2016
The most-tweeted-about teams during EUFA EURO 2016 were: Portugal. Facebook Twitter Antoine Griezmann Cristiano Ronaldo Dimitri Payet Éder England EUFA EURO 2016 football France Gareth Bale Germany Iceland Italy Jonas Hector Moussa Sissoko Nani Olivier Giroud Pepe Portugal Ricardo Quaresma soccer Sports Walesmillion tweets. The game-winning goal by Éder. The final whistle. Kickoff.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
Inspiration: Research subjects indicated a preference for content that inspires people to think or act on issues of a global scale, in addition to celebrating individual athletes or a national team. The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. Find ways to give fans behind-the-scenes access.
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
Barthelemy Collin , who works on sports partnerships for Twitter, highlighted that social network’s #EURO2016 efforts in a blog post , and they include special emojis , letting soccer fans on Twitter determine the color of the Eiffel Tower ’s lights each night, users submitting questions for each game’s Man of the Match, exclusive insider content and a dedicated Vine channel. England.
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
The social network also highlighted the following uses of Canvas by advertisers: A sports team ( Miami Dolphins ) used Canvas as a virtual baseball card introducing a new player, complete with team colors, fun facts, vital stats, video of his greatest hits and quotes from coaches–more story than a single photo could possibly tell. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. Brazil, Mexico, Italy, the U.K.,
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? What is the ultimate purpose of your social media team? Do you hire experts from outside the company or utilize existing employees?
My Top Posts of 2010 on SEO, PR and Social Media for News and Sports
DECEMBER 20, 2010
The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year.
Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope
JUNE 3, 2016
Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports in the U.S. Fox Sports will present multiple highlights of each game in real-time on Facebook and Instagram, along with postgame recaps, and the network will turn to live-streaming feature Facebook Live during pregame and postgame shows. debut. Bolivia: @FBF_futbol. Brazil: @CBF_Futebol. Peru: @TuFPF.