Trending Sources

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.

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Teamwork Is a Contact Sport

Waxing UnLyrical

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. You can have a good idea. Play ball!!

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). The campaign led to over 30 creative videos ( Econsultancy).

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Sports fans love their facts and statistics.

Which Instagram Tactics Do the Most Followed Sports Teams Use?

Simply Measured

Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. That means one in three users on Instagram is a sports fan – and  avid fans, at this. followers. Instagram in Numbers. Source: Simply Measured.

Newest Installment in Facebook Live Ad Campaign Focuses on Sports

SocialTimes Facebook

The multiplatform advertising campaign backing Facebook Live  added a new television spot Monday focused on sports. Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos. Pro Bowl team introductions with Jarvis Landry! NBAChampions.

Which Social Network is Your Pro Sports League [infographic]

Convince & Convert

Read the whole entry. » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Team coaches need to have the social media talk with their teams. Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. What do you do about the athletes who dis another player or team via Twitter? athletics SEO/SEM amateur athletics social media sports

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are also meetings with the members of the communications and marketing teams and members of the game development team. How (and when) did you get to be the Community Manager for EA Sports Active?

CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide

SocialTimes Twitter

Attending CES  can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable  teamed up on a solution to combat the confusion. Influencers from the sports, technology, advertising and music industries will share their CES experiences with Twitter, including National Football League  Hall of Famer Joe Montana and Upworthy  CEO Eli Pariser.

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. MLB Teams on Facebook.

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The Role of Social Media in Sports [Infographic]


During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Obviously, the last outcome being the overriding fear of the Danish soccer team! ”Fouls

10 Book Recommendations From Team Sprout

Sprout Social

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Testing, agile business practices and TDD are buzzwords that get thrown around a lot in development circles, but “EPE” breathes new life into those concepts and reminds us why we need to be intentional about our processes and team dynamics. Sprout Engineering Team SproutRitchie.

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Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show

SocialTimes Twitter

Twiitter’s live-streaming splurge  continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League  and 120 Sports. Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twitter said a schedule will come “at a later date.”.

NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12

SocialTimes Facebook

Social marketing firm Unmetric  analyzed all of the NFL teams on the three social networks from Nov. Readers: How is your favorite NFL team faring? Facebook Instagram Twitter Arizona Cardinals Comments Cross-Channel Reports Dallas Cowboys Engagement football Green Bay Packers Likes Miami Dolphins National Football League New England Patriots NFL Oakland Raiders Sports Unmetric

Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji

SocialTimes Twitter

The social network announced that it teamed up with GLAAD and Major League Baseball  on the initiative, and starting Thursday, users who incorporate the #SpiritDay hashtag into their tweets will see the emoji included. Twitter #SpiritDay baseball Billy Bean Bisexcuals Dodger Stadium Emoji emojis Gays GLAAD Hashtags Jim Halloran Lesbians LGBTQ major league baseball MLB National League Championship Series Queers Spirit Day Sports Transgenders TwitterOpenTwitter is marking Spirit Day  Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Spirit Day fights against bullying.

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NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15

SocialTimes Facebook

Social marketing firm Unmetric  analyzed all of the NFL teams on the three social networks from Nov. Other findings by Unmetric  included: Fellow 12-2 team the New England Patriots  had a strong three weeks, as well, leading in audience size on Twitter and Instagram, as well as Instagram engagement. Readers: How is your favorite NFL team faring? 29 through Dec.

Team 15

NFL Teams on Facebook and Twitter, Weeks 7-9

SocialTimes Facebook

Unmetric analyzed all of the NFL teams on Facebook and Twitter from Oct. using its cross-channel reports , and its findings included: The Cowboys led Facebook in audience size, engagement, likes and comments, and “America’s Team” also topped Twitter in engagement and likes. Readers: How is your favorite NFL team faring? 18 through Nov.

Team 11

2016 Tour de France Sprints to More Than 3.7 Million Tweets

SocialTimes Twitter

Barthelemy Collin , who works on sports partnerships for Twitter, said in a blog post  that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts running while his bicycle is being fixed after a crash with a motorcycle during stage 12. And the five most-tweeted-about teams were: Team Sky. Team Movistar. Team Dimension Data. Team Tinkoff. Team Etixx QuickStep. The 2016 Tour de France  was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.

3 Ways Sports Marketers Need To Be Using Instagram Data


This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. Meanwhile….

Twitter Kicks Off NFL Teams’ Hashtag-Triggered Emojis

SocialTimes Twitter

Twitter announced  that hashtag-triggered emojis  are now available for all 32 NFL teams. Readers: What do you think of your favorite team’s Twitter emoji? The National Football League ’s 2016 season kicks off with Thursday night’s Super Bowl 50  rematch, Carolina Panthers at Denver Broncos, and Twitter is ready for some football. Broncos #KeepPounding #Patriots #BeRedSeeRed #HereWeGo #WeAre12 #Chiefs #GoPackGo. NFL @Twitter emojis are here! — NFL (@NFL) September 7, 2016. The full list follows: Arizona Cardinals: #BeRedSeeRed.

The Ridiculous State of Sports Social Media

Geoff Livingston

The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports. But we are seeing a big failure on the part of professional sports leagues and teams. However, his legacy has not carried over to his professional brethren.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

Twitter, Vine, Periscope Debut Rio 2016 Features

SocialTimes Twitter

The Olympics have spawned emojis  aplenty, as 207 team emojis can be triggered by users simply by including the three-letter country code for each team in a hashtag, including the Refugee Olympic Team ( #ROT ). Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. and the U.S., The top three countries were the U.S.,

7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Place one member of the team in charge and let him or her manage the others as well as the process. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Make sure you have a system for communicating between team members.

Facebook, Instagram Team Up With IOC, Rio 2016 Organizing Committee, Official Broadcasters

SocialTimes Facebook

Facebook teamed up with Tagboard  to create a single location  for the best Facebook Live videos from the Games. Facebook head of global sports partnerships Dan Reed  said in a statement emailed to SocialTimes: We’re excited to be working with the IOC, Rio 2016 Organizing Committee, official broadcasters and the broader Olympic movement to deliver exciting highlights, exclusive live video around Rio and behind-the-scenes content from Rio to our global communities on Facebook and Instagram. Readers: Have you been interacting on Facebook and Instagram during the Summer Olympics?

Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. The team also selected a fan image from the game in real-time from Instagram to be displayed on the video board as the FanGram of the game.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

So while Bryan is really the core of the social media “team” for the San Francisco Giants, he is not the only one creating the content they share. The in-house video team and photographers take photos and videos, media relations handles trade information, and then Bryan makes sure fans are in the loop. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. More recently, Bud Light has adopted a personalized marketing approach by releasing NFL team-themed cans. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. Pretty embarrassing. know I do.

Team 21

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

More than 40 teams at Facebook, and more than 25 percent of the company’s engineers, are using artificial intelligence  to power the products and services they are building. More than 40 teams at Facebook and more than 25 percent of our engineers are already using AI to power the products and services they build. billion monthly active users as of Sept. billion. Ad revenue of $6.82

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Only sports can give this kind of happy ending

Jeff Esposito

In sports, there is typically only one winner. Unless you count the BCS, there is always a champion and countless teams who fell just short. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. So now that we’re closing, how many dollars have you spent on your favorite team?

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

sports grew 417%. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Mobile Gaming To Grow Faster Than Social, Online Gaming. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media.  As for the image, I like it. Media.

What to Consider When Building an In-House Social Media Team

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? What is the ultimate purpose of your social media team? Do you hire experts from outside the company or utilize existing employees?

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Twitter to Live-Stream Two New NBA Shows

SocialTimes Twitter

The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify  program between the two partners, with more video content coming for Twitter, Vine  and Periscope. We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. Twitter’s live-video-streaming  pond added a big fish: the National Basketball Association. Existing content includes: #NBARapidReplay highlights. NBAVine highlights and behind-the-scenes footage. Plays of the game.

My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Adam Sherk

The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year.

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?

4 Questions Sports Marketers Need To Answer About New Markets


In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?