Teamwork Is a Contact Sport
FEBRUARY 3, 2016
We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. You can have a good idea. Play ball!!
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Team coaches need to have the social media talk with their teams. Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. What do you do about the athletes who dis another player or team via Twitter? athletics SEO/SEM amateur athletics social media sports
Adidas Teams With Champs Sports To Create Instagram Mini Series
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). The campaign led to over 30 creative videos ( Econsultancy).
How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Sports fans love their facts and statistics.
Firebelly begins work with Team USA
DECEMBER 17, 2014
We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. Synchronized Swimming. It is recognized by the International Olympic Committee, the United States Olympic.
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
Read the whole entry. » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are also meetings with the members of the communications and marketing teams and members of the game development team. How (and when) did you get to be the Community Manager for EA Sports Active?
3 Ways Sports Marketers Need To Be Using Instagram Data
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. Meanwhile….
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. MLB Teams on Facebook.
The Role of Social Media in Sports [Infographic]
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Obviously, the last outcome being the overriding fear of the Danish soccer team! ”Fouls
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.
Branded Merchandise in Professional Sports [Infographic]
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. However, the Knicks was the only team from its division to make it to the list of Most Valuable Sports Teams of Forbes in both 2014 and 2015.
Sports Teams: Times Have Changed, Adapt!
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’ when I think of how some sports teams are handling social media. As for the image, I like it. Media.
7 Skills Your Content Marketing Team Should Master
Small Business Mavericks
DECEMBER 16, 2015
If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Place one member of the team in charge and let him or her manage the others as well as the process. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Make sure you have a system for communicating between team members.
Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.
The Most Popular MLB Teams on Twitter and Facebook
APRIL 5, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can. Pretty embarrassing. know I do.
The Ridiculous State of Sports Social Media
SEPTEMBER 28, 2011
The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports. But we are seeing a big failure on the part of professional sports leagues and teams. However, his legacy has not carried over to his professional brethren.
The Most Popular NFL Teams on Twitter and Facebook
NOVEMBER 18, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook by Adam Sherk on November 18, 2009 UPDATE: There is a a newer post on this topic here: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The role of social media in professional sports is getting a lot of attention these days, unfortunately mostly in the form of teams and leagues trying to clamp down on it or players making mistakes with it. Twitter should consider extending its “verified accounts to team sites as well.
Only sports can give this kind of happy ending
JUNE 25, 2012
In sports, there is typically only one winner. Unless you count the BCS, there is always a champion and countless teams who fell just short. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. So now that we’re closing, how many dollars have you spent on your favorite team?
The Most Popular NBA Teams on Twitter and Facebook
JANUARY 12, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves.
Purdue Football To Feature Student Superfan Images On Team Helmet
Convince & Convert
JUNE 12, 2014
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. The team also selected a fan image from the game in real-time from Instagram to be displayed on the video board as the FanGram of the game.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. More recently, Bud Light has adopted a personalized marketing approach by releasing NFL team-themed cans. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.
The Most Popular NFL Teams on Twitter and Facebook: 2010 Season
SEPTEMBER 15, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NFL Teams on Twitter and Facebook: 2010 Season by Adam Sherk on September 15, 2010 With a new football season under way I thought I’d take a look again at the NFL teams that have attracted the largest following to their official Twitter profiles and Facebook pages. Twitter Let’s start with Twitter.
Social Media Super Bowl: Which Team Has More Reach?
JANUARY 26, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. But I’m here to look at what really matters – which team has more reach via social media? How about the players?
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
Barthelemy Collin , who works on sports partnerships for Twitter, highlighted that social network’s #EURO2016 efforts in a blog post , and they include special emojis , letting soccer fans on Twitter determine the color of the Eiffel Tower ’s lights each night, users submitting questions for each game’s Man of the Match, exclusive insider content and a dedicated Vine channel. England.
Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
So while Bryan is really the core of the social media “team” for the San Francisco Giants, he is not the only one creating the content they share. The in-house video team and photographers take photos and videos, media relations handles trade information, and then Bryan makes sure fans are in the loop. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
The social network also highlighted the following uses of Canvas by advertisers: A sports team ( Miami Dolphins ) used Canvas as a virtual baseball card introducing a new player, complete with team colors, fun facts, vital stats, video of his greatest hits and quotes from coaches–more story than a single photo could possibly tell. Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. Brazil, Mexico, Italy, the U.K.,
NBA Playoff Teams Ranked by Facebook Page Engagement
MAY 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBA Playoff Teams Ranked by Facebook Page Engagement by Adam Sherk on May 4, 2010 So Lebron and Kobe may (or may not) be heading towards a much-hyped NBA Finals matchup, but the real question on fans’ minds is: Which NBA playoff teams have the most user engagement on their Facebook Pages? Great work.
Oculus VR Reveals Launch Games for Oculus Touch
JUNE 17, 2016
Dead & Buried , Oculus Studios Team. Oculus Medium , Oculus Studios Team. VR Sports Challenge , Sanzaru Games. Ripcoil, Oculus Studios Team and Sanzaru Games. Superhot, Oculus Studios Team. Wilson’s Heart, Oculus Studios Team and Twisted Pixel. Oculus highlighted the following launch titles for Oculus Touch in a blog post : The Climb, Crytek.
Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope
JUNE 3, 2016
Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports in the U.S. Fox Sports will present multiple highlights of each game in real-time on Facebook and Instagram, along with postgame recaps, and the network will turn to live-streaming feature Facebook Live during pregame and postgame shows. debut. Bolivia: @FBF_futbol. Brazil: @CBF_Futebol. Peru: @TuFPF.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? What is the ultimate purpose of your social media team? Do you hire experts from outside the company or utilize existing employees?
Facebook Debuts Featured Events on iOS App in 10 U.S. Cities
JUNE 27, 2016
Josh Constine of TechCrunch reported on the launch of the feature, saying that the events are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. What we do is have a team of people who are basically looking at events on Facebook that have broad appeal, that a lot of people could go to, and they’re highlighting ones they think will be good to list out. Facebook iOS users in 10 cities in the U.S. gained access to a new Featured Events feature Monday. Constine reported.
My Top Posts of 2010 on SEO, PR and Social Media for News and Sports
DECEMBER 20, 2010
The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NBA Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook: 2010 Season. thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
sports grew 417%. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Mobile Gaming To Grow Faster Than Social, Online Gaming. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel
The NBA Finals on Social: Who is winning the conversation?
JUNE 8, 2016
While the two teams have established themselves as the class of the league on the court, who is winning on social? Using Talkwalker’s social media analytics platform , we mined Talkwalker data, looking at how well the two teams have done from April 16 (the first playoff game) through May 31. So, overall, which team dominated the social landscape this postseason? million.
The Auto Guide to Your Communications Plan
JULY 27, 2015
While your organization is unique in the details, it will follow certain patterns based on product, team, goals, and structure. Are You a Sports Car? You might deal with big egos, both internally (team, leadership) and externally (customers, vendors). Communications Plan Tips for Sports Cars. Your team should also be prepped for with crisis training and simulation.
Podcast 396 - Why you don't need harmony in building a team
AUGUST 14, 2012
Mark de Rond , from the University of Cambridge and specialises in studying people by living with them under similar conditions, to try and understand how and why their world makes sense, earning a Imagination Lab Award for Innovative Scholarship, joins Anna Farmery to discuss There is an I in Team. How as a leader can you reconcile bulding a team without losing the ability of a gifted individual. How sports teams lead star players as well as creating strong team spirit. Do you need harmony in a team to get things done.
3 Tips for Those Aspiring To Work on the Business Side of Professional Sports
APRIL 28, 2015
Many aspiring businesspeople have a serious goal to one day work in the sports world. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. Here are three tips for college students and recent grads who hope to someday work on the business side of professional sports. 1.
Champions League Final on Facebook: 74 Million Interactions From 27 Million Users
MAY 31, 2016
Real Madrid also posted the Facebook Live videos embedded below of the celebration at the team’s home stadium, the Bernabéu. Sergio Ramos soccer Spain Sports Videos Yannick CarrascoSaturday’s Champions League final resulted in 74 million interactions on Facebook from 27 million users. The match—in which Real Madrid C.F. topped La Liga rival Atlético de Madrid on penalty kicks—also generated 3.5 million interactions from 1.4 million users in Spain, home country for both clubs. Sergio Ramos gives Real Madrid an early 1-0 lead. Kickoff. million users, 6.8 million interactions.
Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow
JUNE 21, 2016
Why you should follow : An inside look at one of the stars of the tournament and the most surprising team of the championships so far. Who: Parody account for sports news. Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. To answer this, we decided to look at the impact of top tweeters by the numbers. Gareth Bale ( @GarethBale11 ).
NBA, Samsung Bring 360-Degree Videos From NBA Finals to Twitter
JUNE 3, 2016
The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account and the Samsung Mobile U.S. Sports Twitter Amplify website cards360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung. account. The footage will be shot using the Samsung Gear 360 camera, and the content will be pre-recorded, and not broadcast live, a Samsung spokesperson told CNET. kwxerqlAdV.
Euro 2016 & Social Media: 5 Things We’ve Learned From the Data
JUNE 13, 2016
Who’s the most talked about national team? Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities?