Top Trends In Digital Marketing. It seems like every month there is a new trend – what’s hot today is not tomorrow. With that said, we wanted to take a moment to step back to review the top trends in digital marketing. Online video is quickly becoming one of the hottest trends in digital marketing. Furthermore, Nielsen reports 55% of U.S. What trends do you see with mobile marketing? With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Then choose the right medium. Social. MORE >>

I found a lot to like and not like about the  Global Trends in Online Shopping  - A Nielsen Global. … The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from Asia Pacific , Europe , Middle East , North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. MORE >>

A new study released by Nielsen reports the shift in the online social behavior. Nielsen’s study results presented here followed the online activity in the USA, Brazil, United Kingdom, France, Germany, Italy, Spain, Switzerland and Australia. Tags: Trend Spotting Behavior Trend Targets & Groups behavior bloggers facebook global survey internet behavior search social media social networking Note that the ‘Member Community’ category includes both social networking and blogging websites. Social network and blogging sites are now the 4th most popular. billion. MORE >>

Meeker’s annual analysis of the trends and stats that matter most is eagerly awaited — and this year was no exception. Summit in San Francisco,  where she provided an inside look at the latest in mobile trends globally , including mobile penetration, mobile usage and mobile advertising spend (still out of sync with actual mobile use, by the way). Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. Her latest research was unveiled this week at the Web 2.0 MORE >>

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics. No more. UberVU. MORE >>