Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.

Video 100

Video Content Nielsen Marketing 100

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Ignite Social Media

JULY 25, 2018

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. This is in line with the trends we are seeing and where budgets are heading, especially in the B2C space.

Social Media 97

Social Media Nielsen Metrics Study 97

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.

SM2 202

SM2 Vocus Alterian Radian6 202

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. Here’s what you should be thinking about from a marketing perspective. What’s more, seniors are all about the TV. People don’t change their media habits all that much.

Nielsen 122

Nielsen Facebook Trends Social Media 122

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.

Study 79

Study Advertising Nielsen Retail 79

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. Are there sound bytes or songs that are being used again and again?

Video 112

Video HootSuite How To UGC 112

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Ad campaigns.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. Trends don’t last a lifetime, but our gear does and so do the memories you make in it. If sentiment is trending up or down. Social analytics.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Audiense

SEPTEMBER 2, 2016

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% million and our Promoted Trend on Twitter delivered 3x above the benchmark. #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF. We received 2.5

Engagement 106

Engagement Nielsen Delicious Campaign 106

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Ignite Social Media

APRIL 17, 2017

In efforts to help marketers measure video viewability and verify audiences, Twitter announced new and expanded partnerships this week. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. That’s a lot, but great news for those of us thirsty for more video insights.

Metrics 84

Metrics Instagram Video comScore 84

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Net-Savvy Executive

JANUARY 6, 2011

Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). European Social Media Trends , Trendstream (Sep 2010). Global view. Global Social Media Usage and the Language Factor , Lionbridge (2010).

Patterns 89

Patterns Social Media comScore Nielsen 89

Likeable

MARCH 12, 2019

And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms. According to research from Cowen and Company, 48 percent of users use Pinterest to find and shop for products, compared to 10 percent of Instagram users.

Brands 81

Brands Nielsen Compete Retail 81

Buffer Social

MAY 8, 2019

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed. Market where your customers are. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Proactive Report

JANUARY 11, 2012

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. News, Google News and many other news websites listed in the Nielsen top ten. If you are interested in adding these skill to your PR resume, I am presenting a 90 minute webinar for the Association of Strategic Marketing next week January 17th.

Skills 111

Skills Press Release Yahoo Nielsen 111

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Regardless of your market, you can find ways to make social advertising work for you. Often these trends rise rapidly in a year or two and plateau.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Have better grasp of social media trends. These goals could detail your social media marketing efforts more efficiently. This was hilarious! Find hashtags related to you.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171