Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

NOVEMBER 20, 2015

The outward absurdity of this move has been commented upon my many in the social media sphere, perhaps best epitomized by my friend and collaborator Mark Schaefer , who groused incredulously (on Facebook, perhaps ironically): “This is a really dumb decision on their part because sometimes a business decision cannot be made because of ROI.

Twitter 60

Twitter Nielsen API Patterns 60

Pixlee

OCTOBER 18, 2016

According to Inc.com , one source found that the ROI was 11x traditional digital marketing. Here’s a closer look at how influencers are playing a key role in marketing and strategies for brands to incorporate social influencer marketing into their own marketing and media mix. The Current State of Influencer Marketing.

Influencer 42

Influencer Brands Nielsen ROI 42

Rebekah Radice

APRIL 30, 2018

In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Subscribe to Brand Authority Podcast in iTunes. The Case for Influencer Marketing (and How it Will Change Your Business).

Influencer 60

Influencer Marketing Nielsen Authentication 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Which tools do you use for your employee advocacy strategy? How have they worked for you?

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Which tools do you use for your employee advocacy strategy? How have they worked for you?

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

The Realtime Report

NOVEMBER 26, 2019

The key is spending it where you get the optimum ROI. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Pixlee

NOVEMBER 15, 2016

According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Developing user generated content across various sites helps drive engagement and provides an even greater ROI. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

AUGUST 2, 2016

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. All these things should factor into your social media ROI strategy. Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Laurel Papworth

JANUARY 14, 2010

I will remember that the Direct Online Channel must always be at the centerpiece of my Internet strategy. Firmly establish the direct online channel as the centerpiece of your marketing strategy. I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Kill any family members?

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Employee advocacy infuses an element of personality and individual experience into your marketing strategy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 6, 2010

The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? What do you think? Worth a try? And great example about the eyeglasses. It’s these types of processes that can help them “spread the word&# about who they are and what they do.

Brands 145

Brands Content Social Media Consultant 145

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Make Education a Part of Your Daily Strategy. What new strategies are they implementing? You can do the same. Reach New Leads By Engaging with Influencers.

Hashtag 138

Hashtag Influencer Trends Industry 138

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Strategy Guides. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Make Education a Part of Your Daily Strategy. What new strategies are they implementing? You can do the same. Reach New Leads By Engaging with Influencers.

Hashtag 60

Hashtag Influencer Trends Industry 60

Convince & Convert

NOVEMBER 20, 2015

Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives. Brands like NatureBox, Freshly, Le Tote, and Kiwi Crate typify breakout brands advertising with bloggers to drive direct conversions. The Takeaways.

Advertising 60

Advertising Data Collaboration Blogger 60

Convince & Convert

AUGUST 12, 2015

Takeaway: Define no more than three SMART goals for your entire content strategy (taking on too much can spread your resources too thin). An SEO content strategy like this helped us increase our #1–3 search results by 248% in six months. And Nielsen Norman Group suggests links are a promise to your readers.

Marketing 60

Marketing Project Publishing Survey 60

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Todd Wasserman shares advice from entrepreneurs who’ve been successful with YouTube marketing on best practices for the platform, including buying ads, finding your niche, using technology such as Hot Spots to test the effectiveness of your videos, and tracking ROI.

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buzz Marketing for Technology

FEBRUARY 9, 2011

NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. Rather than just producing keyword “hits&# , OpenMic generates an accurate view of “what is being said&# across any interaction channel.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147