This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings.  ”How do we measure the return on my investment (ROI) for the time, money and effort we put into Twitter and Facebook ?” ” To truly answer that question, you need to define your own ROI. Are sales the only worthy ROI? Money/ROI Sales Social Media Strategy Business Facebook marketing Return on investment sales Social media Stephen Covey TwitterProbably not. Like all marketing — you start by knowing what result you want. MORE >>

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. If you hope to measure ROI, you must first have an investment. Since your spending time, you’ll want to give some thought to your strategy. There is no single way to measure social media ROI. MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. So, start by listing your objectives identified earlier on in the strategy. These will help you to understand if those objectives are being met. what a year! MORE >>

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. First and most importantly, a very significant notion for brands is that they must start viewing social media ROI metrics as a list of intangibles that have the potential to deliver way more value rather than simple “return on sales” type of tangible measurements. Following are four of those metrics for measuring social media ROI, which we see as of great importance. MORE >>

The right strategy makes any social tactic work better. The right strategy puts less pressure on executing your social tactics perfectly. If you are tired of not having results from all things social, or that your organization is struggling to measure social ROI, it doesn’t mean you’re a loser. It means you’ve got the wrong strategy. It takes real guts to abandon a social strategy, especially if you don’t even have one. You can’t improve a process that isn’t tied to a strategy. Leadership deals with strategy. MORE >>