How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. But it doesn’t have to be that way.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Social media is all about interactions. Brand Awareness. Crowdsourcing.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. The next level of “why social ROI matters” goes beyond mere metrics.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. But, the ROI of social media isn’t always necessarily quantitative. You can read Mark’s highlights of the speech (in his own words) here.
Earned Media ROI in Three Steps
JANUARY 12, 2015
Each goal requires a different strategy and different metrics to measure success. Each of these objectives can by achieved through numerous strategies and tactics, which will be unique for your business. That’s priority one, then you fit your content strategy around that. The post Earned Media ROI in Three Steps appeared first on Spin Sucks. What do they read?
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports: businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. It is perhaps one of the most effective marketing strategies businesses can rely on to generate leads. This is the starting point of any content marketing strategy.
What’s the ROI of your culture?
NOVEMBER 11, 2015
On top of the base, your culture must support the unique power that drives your success, tailored to your specific context, market, strategy, and business model. Culture That Works Featured Nimble Nonprofit Social CRM and ROIQuick poll: do these statements accurately describe your organization? Look around. Are these people really the best in the business?). Sorry to rub it in.
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Pinterest: Why It’s Worth The Investment, And How To Get Your ROI.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. To look at this more closely, I’ve asked the opinions of three agency experts who have plenty of hands-on experience in measuring social ROI and the challenges that it presents. Those elements are: objectives.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water. Influencer Marketing generates as much as 11X banner ad ROI (highlight to tweet, you’ll love it).
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. An ROI assessment seeks to answer the following questions: What am I getting for my money? How does my CRM support larger organizational strategies in play?
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!” Download here-> “ 7 Step Success Strategy to Build a Pinterest for Business Plan” In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI. Full stop.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? times ROI.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Tags: customer service , Reputation Management , roi , SEO , Social Media This entry was posted on Saturday, April 16th, 2011 at 8:33 am and is filed under Social Media.
How to Measure ROI When It’s Not Tied to Sales
APRIL 18, 2012
Because our social media goals are not connected to money flowing into our organization, we have a different kind of ROI. Popular blog content has more than informed our social media content strategy – it’s also given us insight into what policy information people are looking for. At some point in the near future we’d love to have this inform our grant-making strategy as well.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? So when someone asks you about the ROI of social media, don’t give them a vague and squishy response about relationships and engagement. spent. Jay Today.
How to Integrate Overall Business Goals into Your Facebook Strategy
MAY 16, 2012
As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen. Tweet. Sounds difficult?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
How to Explain Social ROI to C-Suite
SEPTEMBER 28, 2015
Social ROI is a hot topic of discussion for all companies involved in social media. Before social even comes into play it’s important to understand exactly how social fits your company’s overall marketing and sales strategy. Whatever your strategy may be, you need to decide how social fits in and then work out the metrics you need to track against marcom goals. 2. Create
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
How do you achieve a positive ROI using social media and digital technologies and strategies? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business. Step Strategies and tactics to prioritize what social networks you invest in for business. iTunes.
Olivier Blanchard owes me a highlighter, Social Media ROI Review
Josh S Peters
JUNE 15, 2011
With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It truly is the best book out there on the subject, and it’s not even 100% about ROI. In In fact ROI is only covered in a few pages at the end of the book.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
They think it’s too complicated and so they as a result fall to “hope” as a strategy for success. Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate.
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? on our recently revamped web site (thank you RAD Campaign for the excellent design). Guess what?
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Test and build strategy. Most organizations are fearful of social media because they haven’t spent the necessary time to build social into their overall strategy. Is the tool REALLY driving ROI? Many of you already know him. Pick One….
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Free social ROI reports help take the mystery out of how those posts performed. Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer softwareEditor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Learn How Fans See Your Brand. Enter Tweet Jukebox.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
In this article, we’ll discuss a few simple strategies to drive up your site’s conversion rate, leapfrogging you ahead of the competition. This promotional method is ranked as one of the more promising means of increasing sales with studies revealing that for every dollar invested results show an ROI of more than 40. alone. Establishing an eCommerce site is one thing.
Social Media: The ROI of Marketing Engagement
FEBRUARY 24, 2012
There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. This is what I call “skill level 2″ of social media ROI. The Real ROI of Social Media. Social Media Engagement.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
Create a Winning Sponsored Content Strategy
MARCH 11, 2015
But the biggest learning curve for the sponsored content movement seems to be implementation with a clear strategy to make sure it provides return-on-investment (ROI). Sponsored Content Requires Strategy As you can see, like any communications tactic, to be successful sponsored content require strategy–a strategy that integrates all four media types.
Is Social Media Strategy Required or Redundant?
Convince & Convert
MARCH 25, 2012
But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. enjoy his books.
Measuring Social Media ROI
JANUARY 15, 2013
Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. If you hope to measure ROI, you must first have an investment. Since your spending time, you’ll want to give some thought to your strategy.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies. For instance, your day to day organic social publishing strategy. Well, there is.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. This is a guest post from James Bentham. SMS, really? Why it Works.