Mindjumpers

SEPTEMBER 12, 2012

It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Ignite Social Media

JULY 15, 2021

That’s why ad targeting is such a key feature in any marketing strategy. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. Contact us today to launch your Snapchat ads strategy and make an impact on the network.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. High Level Social Strategy Model. Similar Posts: The Executive Series: High Level Strategy, Value Propositions and Social. For daily insights you can follow Jonas on Twitter (@klit_nielsen ).

Social Media 228

Social Media Nielsen Campaign Strategy 228

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Waxing UnLyrical

NOVEMBER 20, 2018

By understanding the purpose and objectives for creating and amplifying a brand’s message and story, PR professionals can now adjust stories and messages more nearly to real-time, using data and technology to understand a message’s resonance, the most effective channels for amplification and how the strategy impacts the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. These factors will help you choose targeting strategies and platforms that will work best for your campaign—which ultimately determines your budget.”. Social strategy.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Short-Form Video Platform Tik Tok.

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. Social media and Influencer Marketing Launch Strategies (episode 35).

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 101

Examples Template Templates How To 101

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” It’s created a string of viral posts, suggesting some serious thought has gone into its TikTok strategy.

Education 163

Education Examples Content Nielsen 163

Proactive Report

FEBRUARY 22, 2011

Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel — 25 percent of collective time spent online. When choosing your tactics and strategy, focus on the metrics that matter and keep measuring in real time how they affect your business.

News 65

News Social Media Strategy Nielsen 65

Mindjumpers

NOVEMBER 16, 2012

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Establish competitive intelligence activities as part of your overall business strategy. Monitor your competitors.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The Executive Series: High Level Strategy, Value Propositions and Social. Do you have insights on how data can lead the way? Social Data is an Important Key [The Executive Series].

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Content strategy. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. This doesn’t just happen randomly! Creative content.

Video 100

Video Content Nielsen Marketing 100

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Convince & Convert’s Influencer Marketing Strategy Services.

ROI 60

ROI Influencer Nielsen Marketing 60

Twist Image

JANUARY 26, 2017

Brands would (obviously) rather blame the channel and platform over their strategy, creative and execution. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). advertising strategy. marketing strategy. nielsen ratings. advertising strategy. nielsen ratings.

Platform 40

Platform Nielsen Publishing Advertising 40

The Realtime Report

MARCH 24, 2016

Trade promotion strategy requires serious money and nobody jokes around when developing the implementation of such a plan. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. What Is Trade Promotion?

Retail 79

Retail Nielsen ROI Sentiment 79

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. As social media has moved up the brand strategy funnel over the years, we experience an increasing number of requests to take on tasks outside of our specialty, something that might seem very tempting.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Convince & Convert

APRIL 26, 2013

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Perhaps this is because of the enormous content being produced there; 72 hours of video are uploaded to YouTube every minute.

Authentication 137

Authentication Nielsen How To Case Study 137

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. By leveraging Sprout’s analytics tools, you can gather data and apply it to your social strategy all in one place. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Direct messages & inbox management.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Convince & Convert

OCTOBER 25, 2013

Still, in a world that trusts advertising and marketing less and less (see the tracking surveys by Edelman and Nielsen ), I am hopeful that Jay is right when he says : “Someday it will happen. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

CSR 130

CSR Marketing Nielsen Delicious 130

Convince & Convert

NOVEMBER 20, 2015

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

Twitter 60

Twitter Nielsen API Patterns 60

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked. Also, did you know that recommendations from social connections are the most trusted on the internet? Why is it even more effective than traditional routes?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Is your social strategy and content aligned with your buyer personas? First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145