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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this.

News 52
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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

2) Being digitally literate means what in today’s day and age? Reputable news outlets, government agencies, and academic institutions are typically more reliable than unknown or biased sources. Fact-Check : Use fact-checking websites and tools to verify the accuracy of claims or news stories. Who really does this?

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn age demographics. LinkedIn age demographic. In fact, US Internet users over the age of 35 are more likely to use the platform than younger users. Here’s a breakdown of US Internet users who use LinkedIn by age ( source ): 15-25 years old: 16%. Great news for brands targeting high-paying customers.

LinkedIn 138
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Find UK TikTok Influencers for your brand

Sprout Social

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. million followers.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. It also ensured people would keep discussing that viral moment for longer, which is excellent news from a brand awareness perspective.

Examples 177
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What Marketers Need to Know About TikTok

Ignite Social Media

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. We recently hosted a webinar on TikTok. In short: teens.

Marketing 217
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Followers are only increasingly caring about what a brand stands for in this day and age. Diversity and accessibility on social media platforms allow everyone to be invited to the party. . As an example of its diversity endeavors, Pinterest laid out some of its efforts , aligned with many other platforms.

Trends 184