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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194
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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Additional information is available in the Gartner report “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks” The report is available on Gartner’s web site.

Review 368
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The History of Social Media in 33 Key Moments

Hootsuite

Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. 2005 marked the apex of Myspace. 2005 marked the apex of Myspace. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise.

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Debunking Five Social Media Myths

Socialized

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. MySpace Is Where the Young People Hang Out. Of course the demographic at MySpace, and on every network, continues to shift, and is interpreted differently from study to study. A little research can help a company avoid investing in the wrong places.

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Report: Social Media Responsible For Only 3 Percent of Web Site Visits

Bill Hartzer

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

Sites 113
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Is LinkedIn the New Old Boys Network?

Adam Sherk

While MySpace continues to have a strong pull with younger demographics the age distribution is fairly even across the other social media sites, although users age 50+ prefer both Facebook and LinkedIn over Twitter: The Pew Internet study also takes a detailed look at specific activity on Facebook by age and gender that is worth checking out.

LinkedIn 174
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9 Surprising New Facts About Social Media in America

Convince & Convert

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). I encourage you to peruse the entire report, which you can access for free in a day or so. Twitter is a Tiny Sliver.