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Gartner: fake social media reviews

Sherrilynne Starkie

By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” HAT TIP: For Immediate Release, The Hobson and Holtz Report. Related posts: Users flee MySpace.

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Free Summer School For Marketers

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Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? for free (free of cost.

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Is LinkedIn the New Old Boys Network?

Adam Sherk

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. PEJ Study Shows Print Still Primary Source of Original News Reporting. How about age?

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Debunking Five Social Media Myths

Socialized

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. MySpace Is Where the Young People Hang Out. Of course the demographic at MySpace, and on every network, continues to shift, and is interpreted differently from study to study. A little research can help a company avoid investing in the wrong places.

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Report: Social Media Responsible For Only 3 Percent of Web Site Visits

Bill Hartzer

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

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The State of Social Media In The UK

Mindjumpers

UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. Tumblr is another platform to watch, with major growth during 2011 and Nielson’s third quarter report putting it at #2 in the UK by page views. The losers.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.