#measurePR Recap (November 2015): Measuring Multimedia
Waxing UnLyrical
NOVEMBER 20, 2015
Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. measurepr. Less is more.
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