Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

If you are marketer – you need to know what your specific audience cares about. High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers!

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. Don’t forget this survey question was about “How did Buyers Identify and Learn about Service Providers” – which is the Awareness stage.

Social Media 186

Social Media Survey Buy Social Networking 186

Buzz Marketing for Technology

JULY 22, 2008

POLL INSTANT SURVEY >> My company provides sexual-harassment prevention training: Periodically. No one wastes time searching for a purpose at Marissa Mayers meetings—even five-minute gatherings must have a clear agenda. STORY TOOLS. Printer-Friendly Version. E-Mail This Story. Reader Comments. Once, when the employee is hired.

Meeting 279

Meeting Google How To Survey 279

Buzz Marketing for Technology

JULY 23, 2008

Market News. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! Martin De Saulles thoughts on the changing information landscape. Categories. Information Users.

GPL 100

GPL Wiki Instant Messaging Survey 100

Buzz Marketing for Technology

DECEMBER 9, 2008

Marketing is moving from a pure brand image play to something much more interesting. Now the ability to communicate the marketing message to consumers through interactive media is critical.” A whopping 64% of survey respondents say that the global marketing head has served for less than three years.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Survey: Most Workplace Internet Use Remains Rudimentary : Marshall gives a good summary of what he thinks the implications are from this research. pulls out some of the most salient data points from the survey and we'll excerpt further from his post below. Greg Sterling at the excellent blog SearchEngineLand.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

OCTOBER 13, 2008

Digital signage is officially "the next big thing" for a lot of marketers. In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now.

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

JUNE 27, 2008

For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. Middle and upper management vehemently deny the findings and dispute the validity of the survey methods.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Tags: Content Marketing Thought Leadership. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

New FIR Interview; Thursdays show; vote for FIR at Podcast Alley; David Phillips reports; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web; Prince Harry in Afghanistan: are media embargoes still valid today?; Posted March 03, 2008.

Mzinga 100

Mzinga Digg Survey RSS 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

JUNE 28, 2008

The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Other study findings: Ã?

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 28, 2008

Armed with the latest and best facts, stock market investors sell ahead, doctors save lives, students ace tests and lawyers win cases. Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Web of chaos.

Data 100

Data Journal Survey Study 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

JUNE 27, 2008

to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large. k12online06. knowledge management. laptop stolen. left brain.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 27, 2008

The study surveyed and interviewed nearly 750 high potentials and their managers in seven Fortune 500 companies and examined key drivers that inspire or impede high potentials from delivering exceptional performance. In the survey, high potentials and managers ranked what drives top performance.

Knowledge Base 100

Knowledge Base Survey Microsoft Study 100

Buzz Marketing for Technology

JUNE 19, 2008

Develop and implement a marketing plan that takes into account the target student population, the technologies available, and the factors required to meet institutional goals. How successful is the programs interactive component, as indicated by student and instructor surveys, comments, or other measures? Faculty Support.

System 100

System Policies Education Course 100

Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. marketing. (1). Apparently I'm in marketing now. Thursday, June 05, 2008. What is Work Literacy? HipsterPDA. (1). innovation. (4). inspiration. (5).

AJAX 100

AJAX Lijit scribd Sharepoint 100

Buzz Marketing for Technology

JULY 31, 2008

I have run surveys where I ask people to rate their knowledge work skills. I completely understand the question, and it is actually an important problem we face because the new parts somewhat get hidden in the parts that have not changed. “New&# depends heavily on what level you are looking.

Skills 140

Skills Mobile Survey Team 140

Buzz Marketing for Technology

JUNE 27, 2008

The researchers then correlated those findings with data (provided by the firm and by individual employees who voluntarily took part in a survey) about factors such as individual workers' project workload, project completion time and compensation — to gain dramatic new insights into productivity in the Information Age.

Products 190

Products Project Press Release Research 190

Buzz Marketing for Technology

JUNE 27, 2008

Combines the survey and data analysis tools into one package. If there was one hassle it was having to manipulate data from surveys to input into analysis/visualisation tools. Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Last year we surveyed the use of a range of Web 2.0 technologies for undergraduate and postgraduate medical education: an online survey Sandars J, Schroter S. I agree with you Richard. Life is ceaseless change till death. If we do not change we will be left behind and the stream flows on! June 10th, 2008 at 1:17 pm. John Sandars.

Web 2.0 188

Web 2.0 Journal Film Education 188

Buzz Marketing for Technology

JUNE 27, 2008

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. So far, so good!

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JULY 22, 2008

Blog Surveys & Directories. · Corporatism, Free Trade & Distorted Markets. · want to see more: - original research,surveys etc. The Wisdom of Crowds. · · Advice for Entrepreneurs. Finding & Creating Meaningful Work. Creating Natural Enterprises. Using Weblogs & Technology. · · Blogging Advice.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Looking for possible supplier of marketing collateral. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Locations where a movie is playing.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. E-mail marketing. tools more effectively. Currently I am the primary blog writer. Read more about this blog.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JULY 24, 2008

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. want to see more: original research, surveys etc. Most managers are out of touch with what really happens on the front lines of the organization, so theres no point asking them. Blog readers.

Technorati 100

Technorati Aggregator Resources Survey 100

Buzz Marketing for Technology

JUNE 27, 2008

Surveys (6 posts). » Social Networking Tools at HP, Jack Vinson, Matt Moore in America, Prediction Markets, Building Enterprise Taxonomies. » KM for Marketing, Bill Ives, 4 Paradoxes of KM, Tools for Communities Wiki, Pleased but Not Satisfied. Reference (24 posts). Retention (5 posts). Reuse (7 posts). Recent Posts.

Wiki 100

Wiki Sports Collaboration Social Networking 100

Buzz Marketing for Technology

MAY 26, 2010

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

MAY 27, 2015

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Marketing 100

Marketing Skills Statistics Team 100

Buzz Marketing for Technology

JUNE 27, 2008

But Tapscott, who, with funding from 20 countries, is conducting a large survey of collaborative opportunities in the public sector, thinks the possibilities outweigh the hurdles. And many policymakers remain steeped in resilient traditions and hierarchy that dont involve limitless public input.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Buzz Marketing for Technology

JUNE 27, 2008

Salary surveys. Search The Site. More options |. Back issues. Subscribe Day pass. Todays news. Current issue. The Faculty. Research & Books. Government & Politics. Money & Management. Information Technology. International. Community Colleges. Special issues & data. The Almanac of Higher Education. Academic Life.

Report 130

Report Forums Library Education 130