Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. But if you step back and look at the totality of the graph, there are two fairly obvious conclusions.

Nielsen 162

Nielsen Content Sample Samples 162

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

APRIL 17, 2017

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. Disappearing videos and photos are now available and will show up in the same thread as text conversations. Facebook Adds More Video Metrics. Facebook announced five new video metrics in page insights. s stock price.

Metrics 84

Metrics Instagram Video comScore 84

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Do you prefer coffee or tea?

Education 163

Education Examples Content Nielsen 163

Mindjumpers

AUGUST 11, 2010

Hitting YouTube in the end of May – a gang of Hip Hop Hamsters had gone viral in the last 30 days – claiming the second place on the Viral Video Chart right now. The only problem is that I don´t really see myself being all swagger wagon ready. Now to the POINT.

Video 176

Video Nielsen Disqus Fashion 176

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B.

Conversation 167

Conversation B2B Marketing GPS 167

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

AUGUST 31, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

OCTOBER 25, 2013

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

CSR 131

CSR Marketing Nielsen Delicious 131

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising as a Free Marketing Tool. Worked for a while (maybe) but now?

Research 107

Research Nielsen Sentiment Facebook 107

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Ignite Social Media

NOVEMBER 14, 2016

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Twist Image

SEPTEMBER 11, 2014

Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? Facebook is capturing consumer''s attention, and this is a peek into just how powerful online video''s growth continues to mature. Billion From Video Advertising This Year. They just start.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Twist Image

SEPTEMBER 22, 2012

It was just video. Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. How do other content types, such as video and link, perform when featuring pears.

Nielsen 120

Nielsen Content Comparison CPM 120

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Sprout Social

AUGUST 25, 2022

Creator compensation: $100-$425 per post or video. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Ad campaigns. Post Planner.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Proactive Report

JANUARY 5, 2010

If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.

Video 77

Video Trends Nielsen Mobile 77

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Now back at the video!

Study 220

Study Film Nielsen Disqus 220

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now . The RSS feed is: [link].

Authentication 138

Authentication Nielsen How To Case Study 138

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. content marketing. digital marketing. email marketing.

Platform 40

Platform Nielsen Publishing Advertising 40

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

Nielsen 258

Nielsen Project Badge Disqus 258

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Watch Video. Use Visual Marketing.

Engagement 131

Engagement Tips Facebook Nielsen 131

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. Get Instagram verified: From better brand credibility to an influential social search presence, having a verified Instagram account has its own perks.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Twitter Aim to Regain Momentum with New Video & Group Message Features. The post addressed the key factors in building a successful client-agency relationship. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Dan Draper, “Mad Men,” Lionsgate, 2007-2015. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Proactive Report

MAY 12, 2013

promoted videos. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice president of media. promoted tweets.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61