Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Let’s tame it.

Press Release 40

Press Release Social Media WordPress How To 40

Proactive Report

NOVEMBER 27, 2013

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

Press Release 73

Press Release Engagement Analytics SEO 73

Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Nipping right at the heels of the press release is the corporate website.

Press Release 85

Press Release Survey Feed Feedly 85

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

OCTOBER 24, 2012

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Press Release Optimization Checklist and Tips.

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Press Release Sports Team Statistics 108

Proactive Report

OCTOBER 24, 2011

Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. This has wrought some major changes in how journalist go about news gathering and reporting. The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both are critical tools for dealing with bad news or crisis situations. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release also links back to the company’s LinkedIn and Twitter accounts.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

News 274

News Google SEO Postrank 274

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media.

Sites 176

Sites News Postrank Engagement 176

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. This is where social media sentiment analysis comes in to save the day. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret).

Sentiment 52

Sentiment Analysis Marketing Press Release 52

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Develop and/or reorganize marketing meetings and look into goals and objectives.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Seriously though, did you get my press release?

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Press Release Vocus Video Embedding 269

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. 10 Quotes on the Apple iPad and the Business of News.

Sports 126

Sports News SEO Press Release 126

Likeable

APRIL 5, 2022

Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep up with their friends and favorite accounts. And more importantly, how can you continue to reach loyal (and new!) How will Instagram’s new changes impact marketers?

Feed 85

Feed Feedly Instagram Press Release 85

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Using XML news sitemaps is encouraged.

News 158

News Google Tips Press Release 158

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser. .’

Press Release 194

Press Release Tools Tips Vocus 194

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Strategy 132

Strategy Content Curation Press Release 132

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Every media outlet has a website.

News 73

News Press Release Content Syndication 73

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152

Review Social Media Marketing Handbook 152

Adam Sherk

JUNE 1, 2011

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. PRFilter Shows Press Release Buzzword Abuse Still Prevalent.

Press Release 190

Press Release Marketing Sports SEO 190

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Over time I’d expect to see social media monitoring tools grab more budget at the expense of both, as more and more focus is placed on direct communication with target audiences.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites.

Sites 182

Sites News YouTube Press Release 182

Ignite Social Media

APRIL 12, 2022

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. As a social media agency , we work in various Social Media Management (SMM) tools for our clients.

Questions 78

Questions Press Release Compete Tools 78

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Each social media network has its own written and unwritten rules.

Platform 254

Platform Social Media Radian6 Press Release 254

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Statistics 108

Statistics Skills Analytics Press Release 108

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. I am SilkCharm’s real life avatar and a Metaverse consultant, mentor, as well as a social media expert. Hello and welcome. My name is Laurel Papworth.

Campaign 59

Campaign Geotagging Marketing Press Release 59

The Realtime Report

AUGUST 29, 2022

Changes in the World of Media. Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. artificial intelligence helped us in selecting the most applicable news for reference in our pitches.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102