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Press Releases Do Get Shared on Google News

Adam Sherk

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.

Strategy 130
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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage?

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Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. ” For me, that time is now.

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How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. So how should you write a press release today? Register here.

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Google Makes New Rules for Press Releases

Proactive Report

Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write'