Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

Team 141

Team Conversation Social Media Instant Messaging 141

Pixlee

JULY 7, 2021

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Here are five easy-to-use mobile apps to help you create powerful social media videos. Easily add cinematic transitions to your video clips.

Mobile 131

Mobile Social Media Video Library 131

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. In a world where every mobile phone has a camera that can immediately stream live to the Internet or at the very least capture on video or high-resolution pictures, you need to be aware of the consequences of poor communication. Fake content. Workplace violence.

Team 52

Team Skills Sentiment Reputation 52

Convince & Convert

DECEMBER 10, 2012

Has there ever been a more visceral, complex time to be a marketer? It’s an era of exploration and experimentation that favors the nimble marketer. To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors.

Mobile 132

Mobile eBook Content Influencer 132

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers? sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.

Analytics 154

Analytics Brands CPA Overview 154

Social Media Marketing

SEPTEMBER 21, 2017

Latest technology It is apparent that technologies are improving at a great rate, so much that to keep a track of recent developments can be, challenging for in-house teams.

Mobile 107

Mobile Products Buy Meeting 107

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. A rising tide lifts all ships.

Survey 97

Survey Marketing Social Media Management Badge 97

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Convince & Convert

JUNE 3, 2014

As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. As a marketing manager, we need to understand it’s not their job to hone their craft.

Team 155

Team How To Hubspot Proposal 155

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

The Realtime Report

JANUARY 25, 2022

Don’t Have a Digital Marketing Strategy. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. The research focused on the digital marketing strategies that startups use in their promotion.

Startup 91

Startup Survey Strategy Marketing 91

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Firebelly

DECEMBER 12, 2012

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. If your business is trying to connect in different ways with your audience, it’s not about coming up with something brand new every time and trying to guess if your target market is going to like it. That handle = content.

Mobile 183

Mobile Content Travel Foursquare 183

Convince & Convert

JULY 5, 2012

Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. Further, a brand marketer can now “track” your interactions from an email to the store and back to your mailbox.

Mobile 116

Mobile Sports Startup Consultant 116

Mindjumpers

MARCH 8, 2011

Mobile is future. The partnership shows that large company like AmEx recognises that mobile services will have significant influence in the future. With the dissemination of smartphones, we will probably see more and more services providing the ability to purchase with the mobile on the go.

Foursquare 222

Foursquare Team Journal Mobile 222

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. Need us to help train your team?

Social Media 165

Social Media How To Marketing ROI 165

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Everything now revolves around digital, social, and mobile. Catch all episodes here.

B2B 75

B2B Apple Marketing Authentication 75

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Buffer Social

JULY 10, 2023

Number of Users Buffer's Team plan offers unlimited users, whereas Tailwind's equivalent plan, "Max," offers just five users. All in all, this makes Buffer a much better, scalable plan for growing teams. The limited Tailwind plan might make marketers look elsewhere.

Comparison 71

Comparison Social Media Marketing YouTube 71

Ignite Social Media

JULY 6, 2023

As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. If you need help with your social media marketing strategies, contact us.

Instagram 148

Instagram Brands Twitter Syndication 148

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Devumi

DECEMBER 12, 2014

The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. How the new SoundCloud mobile app feature works. What’s the point of the SoundCloud mobile app?

iPhone 79

iPhone Mobile Features iPad 79

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. Rosebel Chung, media supervisor at Team One, told Adweek ”We wanted to ensure we’re hitting in a very high-impact way.”

Mobile 156

Mobile Automotive Campaign Influencer 156

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166

SMS Campaign Mobile Marketing 166

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Personal Communication.

Social Media 106

Social Media Marketing Retail Energy 106

Socialmedia.biz

OCTOBER 4, 2020

With COVID-19 and the need for social distancing, businesses are having to respond aggressively with digital marketing strategies if they want to remain competitive. . Every business needs to plan their marketing strategy carefully and choose the ones that ensure more profitability. . Digital marketing has to be contactless .

Marketing 112

Marketing Advertising Price Cost 112

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Catch all episodes here.

B2B 117

B2B Apple Mobile Reputation 117

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Adapting to the Age of the Customer requires a new skill set that existing leadership teams don’t necessarily possess. Moreover, marketing has become so deeply entwined with technology. Nor is it a conference about advertising or marketing technologies.

Marketing 258

Marketing Conference Fashion Mobile 258

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic. I’ve tested these all personally. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60