Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on Technorati. Tweet This!

Study 155

Study Health Care Facebook Digg 155

The Realtime Report

JUNE 15, 2021

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. You can tailor the survey questions to better match the data you gather. The simplest way to conduct a survey is to post a link on social media. Practice Proactive Customer Support.

Tips 103

Tips Survey FAQ Knowledge Base 103

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. A study by Bain & Co. Run customer surveys and benchmark them against your social listening data. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

MAY 10, 2021

Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60

Loyalty Twitter Brands Sample 60

Hootsuite

JUNE 16, 2021

Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. Many brands measure customer satisfaction in its simplest form using a CSAT survey —a simple one-question survey that asks a customer to rank satisfaction with your product or service on a scale of one to 10.

Survey 115

Survey Insurance HootSuite Data 115

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Be sure to factor in some costs for incentives and planning.

Discount 127

Discount Marketing How To B2B 127

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” 40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media.

Mobile 170

Mobile Research Products Survey 170

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

DECEMBER 8, 2020

In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers.

Video 129

Video Social Media Study Instagram 129

Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Maybe we have loyalty to a specific brand because of a particular memory association. People who like to take surveys sign up to take surveys, but is that really your actual market?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. With a CEO’s social presence doing some of the work, achieving maximum customer engagement and loyalty becomes much easier. Driving Recruitment.

Company 124

Company B2B Loyalty Survey 124

Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Maybe we have loyalty to a specific brand because of a particular memory association. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Studies show that customers respond better to user-generated content than overly promotional marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 6, 2023

It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections. Here’s how. times more than those with digital suppliers.

B2B 119

B2B Influencer Brands Marketing 119

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! Surveying 1,520 U.S. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Social Media Strategies Summit

NOVEMBER 12, 2020

According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. In a recent survey, 90% of consumers indicated that authenticity is an important factor when deciding where they spend their money. In other words, show the humanity of your business.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Razor Social

AUGUST 20, 2020

Depending on their previous actions and interests, you can retarget warm audience with ads for free consultations or free trial, or you can further build trust with social proof content content like testimonials, case studies, etc. Provide fidelity offers as part of your loyalty program to turn them into your brand promoters.

Buy 122

Buy Survey Software Case Study 122

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Create a customer loyalty program to encourage future purchases and referrals. Create customer case studies. Survey your customers for great ideas. Listen to what they’re saying on Twitter and Facebook for honest market research. Be where your competition is not.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

APRIL 29, 2021

As media studies professor Marc Steinberg put it in a recent article : Line is “a Swiss-army-style app that pretty much does everything.”. Plugins can be added to include digital loyalty program cards, menus or product listings, delivery or appointment options, and more. Run Line surveys. How does the Line app work?

Brands 119

Brands HootSuite Yahoo Survey 119

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. How to profit through social customer service.

How To 231

How To Loyalty Research Social Media 231

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Image via BigStockPhoto.com. Transparency.

Authentication 147

Authentication Loyalty Buy Study 147

Twist Image

JUNE 6, 2014

Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. "Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. brand loyalty. consumer loyalty. loyalty program. Those work.

Brands 81

Brands Loyalty Advertising Research 81

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Hootsuite

AUGUST 15, 2022

Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. By showing your customers that you value their loyalty, you’ll encourage them to keep coming back on days that aren’t Black Friday. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Social Media Marketing

MAY 16, 2010

In March of this year, behavioral targeting company Q Interactive did just that when they surveyed 1,800 female Internet users about the practice of targeted advertising. And that's borne out in the survey, which states that over half of the respondents indicated that trust was a prerequisite to targeted ads.

Survey 159

Survey Policies Privacy Loyalty 159

Absolute PA

APRIL 11, 2014

This an opportunity for you to continue the conversation and turn a prospect into a client, or at the very least create some hot love loyalty. Online surveys. Creating a successful survey requires some planning and thought, that doesn’t mean is has to be a complicated, drawn out process.

Tools 94

Tools Survey Marketing How To 94

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. Meanwhile, your organic content builds brand loyalty and positions you as a go-to resource in your niche. Use your social media presence for customer service. live social shopping events.

Retail 104

Retail Social Media Brands Tips 104