Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

DECEMBER 16, 2019

In fact, 69% of the respondents in the survey said they either “strongly” or “somewhat” agree that building relationships with influencers was an important strategy for establishing loyalty with customers. Customers can easily distinguish a hard sell and a lack of authenticity and will revolt accordingly.

Influencer 54

Influencer UGC Marketing Loyalty 54

Sprout Social

NOVEMBER 11, 2019

What matters most is for brands to have a distinct voice , showing the human side of their social presence through authentic interactions that don’t sound like something totally suit-and-tie. Speaking of responses, note than giving Gen Z followers your undivided attention goes hand-in-hand with boosting brand loyalty. .

Marketing 88

Marketing How To Authentication Discount 88

agora pulse

JANUARY 3, 2020

Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The online study also revealed how 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general population in the United States. Be inclusive, transparent, and philanthropic.

Twitter 129

Twitter Tips Influencer Hashtag 129

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. Do you collect customer feedback on Instagram?

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

NOVEMBER 6, 2019

In a recent survey , Gen Z respondents overwhelmingly prefer to shop online. If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. According to one study by the National Retail Federation , 55% of Gen Z members choose brands that are socially responsible and eco-friendly.

Brands 40

Brands Privacy Retail Groups 40

Convince & Convert

FEBRUARY 14, 2024

Happiness guru Gretchen Rubin partnered with Oracle on a global survey on the topic. Take it from the experts from Clean Comedians and study their list of The Different Types of Humor. Be authentic in your approach. Make them laugh. It’s true: customers are more likely to buy from brands who can make them laugh. The findings?

Strategy 122

Strategy Brands Marketing Airlines 122

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. It starts with your business being authentic and truly caring about its audience. Be authentic. Remember to be authentic in everything that you do. Create a brand loyalty program.

Brands 136

Brands Loyalty Hubspot Authentication 136

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Case studies Nothing shouts credibility louder than a well-executed case study. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Case studies Nothing shouts credibility louder than a well-executed case study. Share user-generated content to build credibility and authenticity.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. But building an engaging and authentic social presence is a lot of work. The same goes for customer support, marketing and HR professionals. Higher revenue.

Hashtag 131

Hashtag B2B Policies Authentication 131

Sprout Social

OCTOBER 6, 2020

So the question is: How can companies build trust in their brand among prospects and employees alike and authentically demonstrate what it means to work for your company? A confidential survey can be an excellent way to gather information about what your employees think about your current brand. The easiest way to do it?

Class 95

Class Brands Review Authentication 95

Sprout Social

OCTOBER 13, 2021

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Increased brand loyalty. The best way to build trust and loyalty today? The best way to start building shoppable content is to study what works. In other words, an enhanced customer experience. Storytelling.

Buy 138

Buy Brands Apparel Content 138

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Let’s zoom in on these and some other benefits of employee advocacy. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. A year later, in March 2019, at least one study found that while engagement had increased 50% year over year, the algorithm changes also increased divisiveness and outrage as it tended to promote posts that got people worked up.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty. A survey by CivicScience found that 19% of American consumers have made a purchase because of an influencer or blogger recommendation.

Instagram 112

Instagram Tips Marketing Hashtag 112

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. It’s like giving their brains a giant hug and saying, “Hey, remember all that awesome stuff you learned? Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Excellent point around authentic connections.

Social Media 128

Social Media Strategy Influencer Case Study 128

Sprout Social

OCTOBER 23, 2018

Improve customer loyalty. One study shows that 42% of consumers plan to get a response from a brand within 60 minutes. One survey into Twitter users saw that 82% of all users view video content on Twitter. Start by figuring out what you want to do with your Twitter account. You might want to: Generate new leads and sales.

Twitter 110

Twitter Brands How To Hashtag 110

Techipedia: Tamar Weinberg

JULY 8, 2008

The result of their work is that it helps the business grow by genuinely and authentically helping customers. Most importantly, they must connect participation to brand resonance, customer loyalty and also the ever prominent “bottom line.&# It’s not about any of the tools. Reply Eric N. July 8, 2008 at 9:28 am Wow!

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

DECEMBER 2, 2019

Head to the business section of most social networks and you’ll find useful case studies. Facebook Groups are another great way to build community and brand loyalty. According to a survey from Stackla , 86% of consumers say authenticity influences which brands they like and support. Create a social media calendar.

Small Business 145

Small Business Social Media Tips How To 145

Sprout Social

MAY 3, 2023

We keep things going in the comment section, reach out to superfans, create fan experiences—anything that builds a sense of brand loyalty.” Social media community management is the process of engaging audiences across social media networks to increase brand loyalty and grow authentic connections.

Communities 111

Communities Social Media Authentication Loyalty 111

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Success with the crowd lies in authenticity. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Social Media Strategies Summit

NOVEMBER 12, 2020

According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. This approach to local social media for small business owners ties into a growing appreciation for authenticity in marketing. In other words, show the humanity of your business.

Small Business 231

Small Business Social Media Strategy Flipboard 231