Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Decades later, email marketing still generates the best ROI of any channel. Our culture has changed a lot since that first email blast, and it’s important to evolve your email marketing tactics to keep up with new consumer expectations. . On average, Pixlee users see a 2.9%

UGC 98

UGC Content Curation Apparel 98

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Welcome To The Video Generation By Jason Katz. Content and social networks are the new currency.

Video 131

Video Retail Influencer YouTube 131

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. Set up an affiliate marketing program with your chosen influencers. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video! if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. Similar Posts: Social Marketing Insights from Leading Social Experts. Propensity to recommend.

Hitwise 255

Hitwise Study Facebook Patterns 255

Twist Image

APRIL 29, 2011

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. How do you win? How are your direct relationships?

Retail 110

Retail Apple ROI Advertising 110

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #1: The problem? A bit of both?

Social Media 99

Social Media How To Metrics Analytics 99

Pixlee

SEPTEMBER 5, 2018

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. What omnichannel truly means today for brands and retailers ; Figuring out the right relationship between eCommerce and brick & mortar.

ROI 40

ROI Authentication Conference Sports 40

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Social ROI often comes down to the data you collect and how you use it. Social ROI often comes down to the data you collect and how you use it. How can you and your organization effectively embrace a data-driven marketing culture?

Data 101

Data Skills Meme Social Media Management 101

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Pixlee

NOVEMBER 10, 2016

These channels therefore play a very important role in your word-of-mouth marketing. Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. Customer Loyalty and Retention.

ROI 40

ROI Loyalty Metrics Engineering 40

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With followers who comment, share and like, you have a valuable source of social media ROI.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. A major trend followed by today’s marketers is personalized messaging, and rightly so. An overwhelming 70% of brands are not using personalized marketing whatsoever.

Conversation 31

Conversation Mobile Retail iPad 31

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

OCTOBER 13, 2021

Integrating shoppable content into your digital marketing strategy can yield numerous benefits: Shorter sales funnel. Increased brand loyalty. The best way to build trust and loyalty today? Being in the right place at the right time is what marketing and advertising are all about. Storytelling.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Investing in your team today can drive acquisition, loyalty and growth tomorrow. Just kidding—kind of.

Social Media 106

Social Media Social Media Management Influencer Team 106

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Sprout Social

NOVEMBER 16, 2021

Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis.

Social Media 140

Social Media UGC Analysis Conversation 140

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? But the loyalty built along the way will pay off in purchases in the long run.). By honing in on your target audience you’ll maximize your ad budget and get more ROI.

Strategy 100

Strategy Brands Facebook How To 100

Oktopost

MAY 20, 2019

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Most CDP providers design for marketers as end users, rather than IT departments. Who Is a CDP For?

Data 110

Data Platform B2B Marketing 110

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 138

CSR Social Media Strategy Consultant 138

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. After all, competition is fierce and there are so many marketing channels to work with. Sharing them creates a sense of loyalty among your customer base.

B2B 145

B2B Strategy How To Education 145

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. How do you feel about bragging? Like this post?

Video 189

Video Brands How To Fashion 189

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. We’re taking social and moving it beyond marketing, and getting lots of people involved. This episode features Richard Owen of Satmetrix.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117