Pixlee

NOVEMBER 10, 2020

Decades later, email marketing still generates the best ROI of any channel. Kirkland’s, a popular housewares retailer, collects images that display their products in real customers’ homes. In a saturated marketplace, this is your key to success because personalized email marketing generates a median ROI of 122%. .

UGC 98

UGC Content Curation Apparel 98

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. – How do you establish/view ROI from investment? ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Saying It Social

AUGUST 13, 2010

2 days ago Blogroll Constant Commentary Mashable Social Media Examiner Techipedia NetworkedBlogs Blog: Saying It Social Topics: social media marketing , search engine optimization , social networking Follow my blog Facebook Page Feed Do you use social media to obtain customer retention/loyalty or are you primarily focused on customer acquisition?

ROI 128

ROI Social Media StumbleUpon Digg 128

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. Instagram’s visual-first model makes it ideal for promoting products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. Propensity to recommend. Brand affinity. Media value. Acquisition cost.

Hitwise 255

Hitwise Study Facebook Patterns 255

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI.

Social Media 142

Social Media Meme HootSuite Influencer 142

Twist Image

APRIL 29, 2011

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. How do you win? How are your direct relationships?

Retail 110

Retail Apple ROI Advertising 110

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. Implementation. Promotions/Offers.

SMS 187

SMS Strategy Marketing Discount 187

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Emotions can be difficult to quantify, and yet they’re major indicators of brand health and loyalty. After all, brands rightfully want to see an ROI from social media. Do you want to drive sales?

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fast food, retail, sports—those brands can get experimental. Fans beget more fans. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

SEPTEMBER 5, 2018

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. What omnichannel truly means today for brands and retailers ; Figuring out the right relationship between eCommerce and brick & mortar.

ROI 40

ROI Authentication Conference Sports 40

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. Customer Loyalty and Retention. It integrates with your ecommerce platform for easy ROI tracking.

ROI 40

ROI Loyalty Metrics Engineering 40

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. .

Data 101

Data Skills Meme Social Media Management 101

Saying It Social

FEBRUARY 17, 2010

ROI from a social media marketing campaign can not be specifically determined at the start of a program. Be leery of a company that boasts of an ROI of $X, or an X% increase in sales. eMarketer reports that consumers force retailers to adopt social strategy. I'm guessing for most of you the answer is both.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Sprout Social

AUGUST 30, 2016

Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With followers who comment, share and like, you have a valuable source of social media ROI. This will build loyalty, brand awareness and show other users you respond and care about customers. Don’t risk it.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Convince & Convert

JUNE 25, 2014

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. For example, let’s say you’re building a mobile loyalty list to drive customers to retail.

SMS 166

SMS Campaign Mobile Marketing 166

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. That’s what the retail payment platform Square does here. Let’s talk about loyalty again. Facebook Ads Guide.

Examples 246

Examples Facebook B2B Instant Messaging 246

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Time and time again I have clients ask me to show them the ROI they will incur from social media marketing and I have to tell them that time will tell. Comment by akstout18 | May 18, 2010 | Reply [.]

Social Media 168

Social Media Marketing Small Business Cost 168

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email.

Conversation 31

Conversation Mobile Retail iPad 31

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

OCTOBER 13, 2021

Increased brand loyalty. The best way to build trust and loyalty today? There are three key techniques brands can use to get better ROI: Hyper-targeting by partnering with small, but niche, influencers. The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

DECEMBER 19, 2023

Investing in your team today can drive acquisition, loyalty and growth tomorrow. For example, a social media manager at a global retail brand will have a very different day-to-day than a social media manager working at a regional insurance company. Social media manager Social media manager roles vary by industry and team size.

Social Media 106

Social Media Social Media Management Influencer Team 106

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul.

Apparel 236

Apparel iPad Mobile Loyalty 236

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? But the loyalty built along the way will pay off in purchases in the long run.). By honing in on your target audience you’ll maximize your ad budget and get more ROI.

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social.

Social Media 140

Social Media UGC Analysis Conversation 140

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. Every Industry!

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

JUNE 5, 2019

How do I calculate the ROI on social customer care? This reward only serves to generate even more loyalty among their customers. How the experience plays out has implications on brand loyalty, sales, customer churn, consumer advocacy and customer retention rates. How to measure ROI for social customer care.

Social Media 107

Social Media Loyalty ROI Report 107

Oktopost

MAY 20, 2019

For retailers, the benefits of CDPs are probably readily apparent. We’re raising the banner on demonstrating the true ROI of social media marketing campaigns. Listrak’s platform is built to deliver results for retailers in the form of greater engagement, higher revenue, and stronger customer loyalty.

Data 110

Data Platform B2B Marketing 110

Sprout Social

MARCH 22, 2021

” Also consider that a B2B social media strategy is apples and oranges versus retail or ecommerce. Sharing them creates a sense of loyalty among your customer base. An oft-cited perception of B2B social media is that there’s little to no ROI. But you shouldn’t be on social media “just because.”

B2B 145

B2B Strategy How To Education 145

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Good customer service ensures better customer loyalty, brand awareness, and in turn, better ROI. Videos with a functional element engage customers best.

Video 189

Video Brands How To Fashion 189

Webbiquity SMM

JUNE 14, 2011

Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Social media ROI can’t be measured directly. And correlations are good data. •

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. By the time this recording is mixed down and published, it will be a public report, The Social Media ROI Cookbook. Listen Now. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117